Headway

Headway's core values are growth mindset, people-focused work, self-motivation, humility, and craft.

The leadership team includes Andrew Verboncouer (Partner and CEO), Eric Verboncouer (Partner and COO), Jon Kinney (Partner and CTO), Billy Sweetman (Head of Design), and Tim Gremore (Development Lead).

Contact details listed on the website:

• Green Bay, WI
• (920) 309.5605
• ahoy@headway.io

• Product strategy roadmaps
• Product management
• User research
• Go-to-market strategy

Design

• Digital product design for UI and UX
• Design operations and training
• App UX audits
• Website UX audits
• Design subscriptions
• Brand design

Development

• Web applications
• Mobile applications for iOS, Android, or both
• Technical and code audits
• Design systems for development
• Bluetooth, POS, and hardware integrations

Product marketing

• Positioning and messaging audits
• Positioning and messaging development
• Repositioning for growth

Headway works with startups, growth-stage companies, enterprise teams, and corporate innovation teams. Its areas of industry expertise are Logistics and Supply Chain, EdTech, FinTech, and Healthcare.

A one-hour session to identify AI opportunities before development begins. It includes:

• An audit of the product and process for AI opportunities
• A prioritized list of 3–5 use cases with effort and impact scores
• Tool and model recommendations
• A summary document with a clear next step

The fee applies toward an AI Sprint or MVP when the client engages within 30 days.

AI Sprint + Proof of Concept — starting at $8,000

A one-week sprint that includes discovery, use-case alignment, architecture and model selection, hands-on development, a working proof of concept deployed in the client's environment, a stakeholder demo, a recorded walkthrough, and a technical write-up with a full-build cost estimate.

AI Launchpad MVP — starting at $25,000

A 4+ week engagement scoped after discovery. It includes product discovery, an AI roadmap, UX design for AI-assisted workflows, a production build, data pipelines, a vector store, risk guardrails, a deployed and documented feature, and a post-launch support and iteration plan.

Headway commonly works with Anthropic and Claude, Claude Code, Cursor, Hugging Face, OpenAI/GPT, Pgvector, Vercel AI SDK, Figma MCP, Fly.io, and LangChain/LangGraph. Its AI work can include automating repetitive processes, using internal data for product intelligence, and adding AI within an existing architecture.

A free call takes 20 minutes to learn about the product, team, and intended AI use. Headway then recommends the workshop, sprint, or another next step. MVP engagements typically run $25,000–$50,000+ depending on complexity.

Design system process

1. Deep Dive: Understand the product, team, existing design assets, naming conventions, tooling, governance, and team needs.
2. Design System Iterations: Define design tokens, create reference-site documentation, establish a Figma system schema, build coded components, and create an atomic design UI kit.
3. Action Plan: Roll out a pilot project, review team cadence and governance, and create an adoption plan.

Ways to work with Headway

• Design System Training: Team kickoff, current-work review, agent-readiness review, action planning, daily check-ins, process and tool walkthroughs, access to a design systems starter course, and UX pattern recommendations.
• Figma UI Kit: Component audit, Figma schema, atomic design structure, AI-readable token structure, UI kit creation, governance, and design-development coordination.
• Full Design System Team: Figma schema, atomic design structure, front-end component creation, and a reference site.

Headway recommends starting with a pilot project and offers a 30-minute consultation to discuss the current system and next steps.

• Pre-launch validation: Establish the brand, prototype the idea, develop a landing page, gather customer feedback, and explore letters of intent.
• Tech-enabled proof of concept: Combine manual processes with strategic technology integrations, test feasibility, and gather user feedback.
• MVP launch: Use no-code or full-stack development to build, launch, and improve a product based on customer feedback.

Launch packages

• 2-Week Visualization — starting at $17,400: 2 weeks
• Pre-Launch Prototype — starting at $36,400: 4 weeks
• Tech-Enabled Proof of Concept — starting at $72,800: 6 weeks
• Full MVP — starting at $85,000: 8+ weeks

The 2-Week Visualization package includes visual direction, hero screens, a clickable prototype, naming workshop, landing page, app map flow, customer interviews, letters of intent, a pitch deck template, a service design model, and a no/low-code function.

Headway's approach combines product strategy, design, and development, with an emphasis on adaptability, continuous iteration, and responding to market and customer needs.