Gridwellgroup

Gridwell was founded by Tray Lovvorn, Brad Greene, and Amanda Abbott to address the problem of companies pursuing growth without the systems to support it. The company describes itself as a growth infrastructure company where brand, marketing, and operations work together to support long-term scale.

Who Gridwell Partners With

Gridwell supports:

• Growth-stage operators
• Exit-oriented founders
• Enterprise growth teams
• Venture-backed startups

The company helps these leaders build structure, clarify their brands, improve operations, support customer acquisition, and create more durable revenue.

Team

• Tray Lovvorn — Partner + Chief Marketing Officer
• Brad Greene, PhD — Partner + Chief Strategy Officer
• Amanda Abbott — Partner + Chief Operations Officer

Gridwell was named a Top 3 Marketing Agency in 2025 by BusinessRate.

Capabilities

• Brand strategy: Define positioning, competitive advantage, and strategic narrative.
• Naming and tagline development: Create names and taglines based on clarity, memorability, market fit, and long-term growth considerations.
• Logo design: Develop versatile, recognizable identities designed for digital and physical applications.
• Branding guidelines: Establish visual standards and usage principles for teams, partners, and vendors.
• Audience personas and messaging: Define customer personas and messaging frameworks based on behavior, motivations, and decision dynamics.
• Fonts and color palettes: Create typography and color systems that reinforce positioning and improve readability across channels.
• Research and insights: Gather information about market context, competitors, customer perception, and internal realities.
• Reputation management: Support review strategy, messaging alignment, and response frameworks across digital channels.
• Go-to-market strategy: Align positioning, messaging, channels, and execution for new offerings, market entry, or repositioning.

Gridwell's stated objective is to create brand systems that provide clarity, alignment, and advantage as organizations grow.

Content and Social Marketing

Gridwell develops content and social marketing systems intended to establish credibility, create demand, and support the customer journey.

Capabilities include:

• Content strategy and planning
• Thought leadership development
• Social media strategy and management
• Messaging frameworks and editorial direction
• Video and visual content strategy
• Campaign-based content development
• Community and engagement strategy

The approach emphasizes authority, consistency, relevance, and content that compounds over time rather than simply filling a publishing calendar.

Creative and Experience Design

Gridwell designs digital experiences, websites, and brand touchpoints intended to support strategy, reduce friction, guide users, and improve conversion.

Capabilities include:

• Website design and development: Build websites that clarify positioning, guide users, support conversion, and integrate with business systems.
• Package design: Create packaging systems that reinforce value and scale across product lines.
• Custom graphics: Develop reusable graphics, icons, illustrations, diagrams, and visual frameworks.
• Print collateral: Design sales materials, presentations, and branded assets.
• Tradeshow marketing: Create booth design, signage, and supporting materials for tradeshow environments.
• UX/UI design: Design intuitive, accessible interfaces aligned with business objectives.
• Email and SMS design templates: Create responsive, brand-aligned templates that support automation and personalization.
• Customer journey mapping: Identify friction, gaps, and opportunities across customer touchpoints.

Gridwell describes its design work as functional systems rather than decoration, with an emphasis on clarity, usability, scalability, and conversion.

Gridwell Services

Gridwell provides services designed to align brand, marketing, systems, and execution.

Brand Strategy and Identity

• Brand strategy
• Naming and tagline development
• Logo design
• Branding guidelines
• Audience personas and messaging
• Fonts and color palettes
• Research and insights
• Reputation management
• Go-to-market strategy

Creative and Experience Design

• Website design and development
• Package design
• Custom graphics
• Print collateral
• Tradeshow marketing
• UX/UI design
• Email and SMS design templates
• Customer journey mapping

Content and Social Marketing

• Content marketing
• Social media management
• Generative Engine Optimization (GEO)
• Blog strategy
• Email and SMS marketing
• Brand voice development

Performance Marketing and Media

• Technical and local SEO
• Paid search (SEM)
• Paid social
• OTT/CTV
• Paid media strategy
• Funnel design and optimization
• Landing page development
• Conversion rate optimization
• A/B testing

Technology and Automation

• CRM management
• Marketing automation
• Email and SMS automation workflows
• Appointment booking systems
• Lead scoring and routing
• AI tools and integrations
• Custom dashboards and reporting

Data, Analytics and Growth Strategy

• Growth strategy
• Data and analytics setup
• Attribution modeling
• Performance reporting
• KPI dashboards
• Market research and trend analysis

Contact Emails

• General inquiries: results@gridwellgroup.com
• Help: help@gridwellgroup.com

Main Phone

866-706-GROW

Gridwell invites prospective clients to book a discovery call.

Align

Gridwell clarifies positioning, messaging, and growth strategy so the organization is moving in the same direction.

Build

Gridwell implements the systems, infrastructure, and revenue engine needed to support scale.

Execute

Gridwell activates campaigns, workflows, and operations that turn strategy into results.

Operating Philosophy

Gridwell views growth as a system rather than a collection of disconnected tactics. Its approach brings strategy, systems, and execution into one aligned operating model intended to make growth repeatable, profitable, and sustainable.

The company focuses on resolving misalignment between brand, revenue, and operations. Its stated goal is to help leaders build growth that lasts without creating unnecessary friction or dependence on the founder.