Crisp

• Are Traasdahl, CEO and Founder
• Dag Liodden, CPO and Founder
• Alex Hase, Chief Revenue Officer
• Katie Bierman, SVP, Finance and Strategy
• Dirk Herdes, SVP of Sales and General Manager NWA
• Dana Miller, SVP of Marketing
• Jeff Olchovy, SVP Engineering
• Mark Smith, Managing Director, CPG Global
• Nick Marr, SVP Technology, ClearView
• David Formosa, General Manager and SVP, Cantactix
• Joe Bast, Ph.D., SVP of People Operations

Crisp's leadership team includes experience in retail, consumer packaged goods, technology, sales, finance, marketing, engineering, category management, and people operations.

Crisp states that its remote team works on complex global challenges. The company's investors include FirstMark, 3L, Blue Cloud, Spring Capital, Wellington Management, Prologis Ventures, and Socium Ventures.

Crisp acquired Clear Box in April 2025 to further support innovation in data for CPG companies. Cantactix is also identified as a Crisp company.

Crisp EDI supports:

• Automated order processing and monitoring
• Retailer EDI compliance for purchase orders, shipments, invoices, inventory, barcode labeling, and more
• Conversion of X12, EDIFACT, XML, and other formats into a customer's format
• Data transmission to and from ERP and accounting systems
• Implementation, end-user training, integration testing, and compliance confirmation
• 24/7 data monitoring and uptime
• Proactive error handling and alerts
• Live support by telephone or email during business hours

The solution supports API, XML, CSV, TXT, FTP, AS2, VAN, and other data transport methods. No technical expertise is required for Crisp's full, custom integration with trading partners.

Crisp EDI Portal

The cloud-based Crisp EDI Portal provides a centralized interface for monitoring EDI transactions. Users can:

• View incoming orders and create shipments, labels, and invoices
• Filter and drill down into transaction details
• Complete purchase-order change requests or look up PO numbers
• Look up, create, and send shipments

Back-office integrations

Crisp connects EDI communications with ERP, WMS, and shipping systems. Examples include NetSuite, QuickBooks, ShipStation, UPS, and FedEx. Integrations support order and invoice automation, financial reporting, fulfillment, inventory management, and shipping processes.

Crisp EDI uses flat-rate pricing rather than per-transaction EDI fees, according to the website. It offers flexible mapping, automated data enrichment, direct file-format translation, and adjustments to trading-partner changes.

Its mission is to create a zero-waste supply chain by improving visibility across supply and demand, helping businesses use resources wisely, operate more efficiently, and reduce waste.

Crisp's platform supports collaboration between brands, retailers, and distributors by facilitating the integration, access, and exchange of retail data. It provides timely, granular data to cloud platforms, business intelligence tools, back-office applications, and other destinations.

Crisp deploys autonomous AI missions that work alongside teams and adapt to business priorities and operating models. Missions can support goals related to sales, profit, cash, and trust, including:

• Preventing, detecting, and resolving out-of-stocks
• Detecting phantom inventory
• Overseeing new item launches
• Improving promotion execution
• Identifying SKU rationalization opportunities
• Optimizing retail media
• Identifying under- and over-stocking
• Detecting market trends

Crisp AI agents support business challenges such as Monday morning reporting, promotion management, replenishment optimization, and assortment.

Data foundation

Crisp connects retailer portals, syndicated data, ERP systems, EDI, and other retailer data sources to provide a reliable daily flow of SKU- and store-level data. It cleanses, standardizes, enriches, and catalogs data so it is trustworthy and analysis-ready.

The Crisp retail knowledge graph creates a universal schema for products and stores across retailer and syndicated datasets. Capabilities include product identity reconciliation, private-label matching, universal store IDs, and substitute recommendations.

Applications

Crisp applications and analytics support:

• Sales and supply chain management with daily SKU- and store-level intelligence
• Demand forecasting and order management using sales, shopper, weather, and other data
• Space and category management, including floor plans and planogram processes
• Retail analytics for actionable insights
• Forecasting and order automation

Crisp also provides professional services covering revenue growth and demand acceleration, margin expansion and cost transformation, and data, digital, and AI transformation.