Funnelslayer

The company began as a funnel build team and expanded into the areas that commonly limit funnel performance. It now operates 18 services across five departments for businesses that are done coordinating multiple vendors.

Approach

FunnelSlayer's stated principles are:

• Diagnose before building.
• Treat the gaps between vendors as a core conversion problem.
• Use design to support conversion, not aesthetics alone.
• Treat launch day as the beginning of optimization.
• Say no to work that is unlikely to succeed.
• Ensure the client owns the machine, including accounts, data, code, creative and automations.

Clients

FunnelSlayer works with operators rather than beginners, including coaches, consultants, agencies, personal brands and high-ticket service businesses that already have an offer and traffic.

The company states that it has generated more than $32M for clients across more than 43 industries.

Websites and Development

• Website design and build
• Landing page design
• MVP development

Design and Creative

• Graphic design for decks, lead magnets, carousels and funnel assets
• Branding and logo design
• Video production for VSLs, testimonials and short-form content
• Ad creative, including statics, hooks and UGC angles

Paid Advertising

• Meta Ads: Cold traffic to booked calls, measured on close rate.
• Google Ads: Search and demand capture for buyers already looking.
• LinkedIn Ads: B2B and high-ticket targeting.

Platforms and Migration

• Platform migration
• GoHighLevel setup and management
• ClickFunnels-to-GoHighLevel migration; FunnelSlayer states it has run this migration more than 30 times.

Working model

FunnelSlayer provides strategy, copy, design, development, automation, tracking and ads through one accountable team. The team says it measures performance on qualified conversations and revenue rather than cheap leads or cost per lead.

Work can be completed on an existing stack, including GoHighLevel, ClickFunnels, Webflow, WordPress, Shopify, Kajabi, HubSpot, Salesforce, ActiveCampaign, Make, Next.js and Figma. Migration is available when a client wants to move platforms.

Clients retain ownership of their ad accounts, domains, CRM, data, pixels, automations and creative.

FunnelSlayer says inquiries reach the people doing the work rather than an account manager, and that it replies within one business day. The company works with clients worldwide.

Application

Applications are reviewed manually and are intended to take about two minutes. Applicants are asked for their business or brand name and a description of what they sell. The application states that submitted information is private and will not be shared.

Information to provide

FunnelSlayer asks prospects to share what is broken and, where available, numbers such as spend, traffic source, conversion rate and close rate. The contact form also allows inquiries about a new project, funnel optimization, paid advertising, platform migration, partnership or white label, and other topics.

Stated fit

FunnelSlayer describes a good fit as a business already spending on traffic with weak conversions, an offer selling at $3,000 or more with supporting proof, a business generating $15K or more per month, or a business tired of coordinating multiple freelancers.

It describes businesses as "not yet" if they are still validating an idea without an offer, are not running traffic and have no budget to do so, want a cheap template instead of a custom build, or want someone to manage tasks rather than a team to own the outcome.

The stated typical turnaround is to go live in 21 days from kickoff once accounts, assets and access are available.

What is included

• Account structure: Campaigns organized around offers and angles with readable naming.
• Qualification in the funnel: Forms, applications and questions designed to filter prospects before the calendar.
• Creative pipeline: Ongoing batches of statics, hooks and video variants.
• Matching landing pages: Funnel pages built to align with the advertising.
• Server-side tracking: Conversions API, offline conversion imports and CRM values sent back for revenue-based optimization.
• Real-number reporting: Spend tracked against booked calls, show-ups, closes and revenue.

Process

FunnelSlayer audits the ad account, funnel and tracking; rebuilds the landing page, qualification and follow-up path; launches a deliberate testing plan for angles and hooks; and shifts budget toward the angles producing revenue.

Intended fit

This service is presented for businesses that:

• Spend $5,000 or more per month on Meta.
• See acceptable lead costs but weak revenue.
• Have a sales team able to handle fifteen calls per week.
• Want the funnel and traffic run by the same team.