Fohr

Founded in 2013, Fohr has run more than 5,000–6,000 creator and influencer campaigns. Over that time, the company has built a proprietary data set on what actually works in creator marketing, pairing it with a team of cultural and creative experts.

Fohr focuses on taking the guesswork out of influencer and creator marketing by combining mathematical modeling with cultural intelligence. The goal is to help brands know what will work before they spend a dollar.

Who Fohr works with

• Category-leading and growth-focused brands that invest in influencer and creator marketing.
• Brands that want to move beyond vanity metrics and gut instinct when selecting creators.
• Teams looking for both performance and brand-building impact from their creator programs.

Fohr has powered thousands of campaigns across industries and has worked with well-known brands and talent, including examples such as:

• The RealReal
• SKIMS
• High-profile creators and celebrities alongside micro and nano creators

Results and proof points

Fohr publishes case studies demonstrating the impact of its predictive approach. One example highlighted on the site is a campaign for The RealReal:

• The campaign was split into two identical phases.
• The only change between phases was how creators were chosen.
• Predictive casting delivered 513% better viewership and 14x more efficient spend compared with the traditional approach.

Fohr also highlights aggregate outcomes from its work, such as significantly higher impressions and more efficient media spend compared with traditional, instinct-driven influencer marketing.

Where Fohr is based

Fohr is headquartered on the Lower East Side of Manhattan in New York City. The company describes itself as being rooted in culture, drawing on the neighborhood's long history at the intersection of art, fashion, food, and street culture.

How to get in touch

Fohr invites brands and creators to contact the team through the forms on its website:

• Main site: https://www.fohr.co
• Contact page for brands and influencers: https://www.fohr.co/contact

Potential clients can also find "Get in touch" and "Talk to Fohr" calls-to-action across the site to start a conversation about upcoming or ongoing creator marketing needs.

Fohr works on a range of programs, from targeted product launches to always-on annual initiatives.

Service areas

Always-on campaign management

Fohr can become an extension of a brand's team, running influencer and creator programs end to end. This typically includes:

• Creator sourcing and relationship management
• Content calendars and campaign planning
• Ongoing optimization while campaigns are live
• Review, approvals, and quality control
• Final performance reporting

UGC content creation

Fohr briefs, sources, and manages creators to produce user-generated-style content built for performance from day one. Brands receive a library of on-brand assets that can be used across:

• Paid social
• Organic social
• Email
• Other digital channels

Events and creator trips

Fohr manages creator events and brand experiences end to end, including:

• Identifying and inviting the right creators
• Producing and running events or trips
• Capturing content that extends the moment beyond the room and across social platforms

Gifting programs

Fohr runs structured gifting and seeding programs by:

• Identifying the right creators to seed
• Managing outreach and shipping
• Tracking performance and impact from each send

Paid amplification

Fohr helps brands get more from high-performing content by:

• Surfacing the best organic creator content
• Securing appropriate usage rights
• Incorporating paid media performance into overall reporting

This gives brands a single view of ROI across organic and paid creator content.

Fohr's performance guarantee

Fohr publicly states a results guarantee for its full-service work: if Fohr does not outperform your last campaign, you do not pay the agency fee.

This guarantee is tied specifically to Fohr's comparison against a brand's prior campaign performance, as described on the website.

How Fohr approaches influencer partnerships

Fohr shares guidance for brands considering how to work with creators and influencers:

• Influencers vs. creators vs. brand ambassadors
• Influencers build audiences around helping people make decisions and are especially valuable for driving purchase.
• Content creators are anyone producing online content, often engaged for user-generated content or assets on a brand's own channels.
• Brand ambassadors are true fans and loyalists, ideal for longer-term, often more cost-effective partnerships.

• When to consider long-term ambassador programs
• If a brand plans to work with a creator more than a few times a year, a longer-term contract is often more efficient.
• Longer-term deals can lock in more favorable rates and build stronger brand association with the creator's audience.

• Making influencer partnerships last
• Think beyond one-off campaigns and give creators room to integrate the brand authentically over time.
• Pay fairly and on time.
• Collaborate on creative rather than dictating every detail.
• Treat creator partners with the same respect you would give other key vendors or collaborators.

How pricing works

Fohr does not publish a public rate card on the website. Instead, the company notes that costs vary based on:

• Campaign scope and objectives
• Platforms and deliverables
• The mix of creators involved

Fohr encourages interested brands to start with a conversation; the team will model out what is needed and what it should cost before a brand commits.

Key capabilities include:

Real-time reporting dashboard

• Tracks impressions, engagement, and creator performance in real time.
• Allows brands to see how campaigns are performing while they are live.
• Supports optimization during a campaign, not just post-campaign reporting.

Predictive campaign intelligence

• Forecasts how a campaign is likely to perform before brands spend.
• Helps set expectations and budgets based on predicted views and outcomes.
• Aims to turn influencer marketing from instinct-driven to more scientific.

Predictive creator vetting

Fohr's creator vetting approach is designed to move beyond follower counts and surface creators who are mathematically likely to perform for a specific brief.

The "old way" Fohr describes

• Rates based primarily on follower count and gut feel.
• Discovery tools that stop at finding creators, leaving execution to the brand.
• No reliable way to predict actual views.
• Spreadsheets used as the main system of record.
• Negotiations driven by guesswork.

The Fohr way

• Performance-backed rates informed by real campaign history.
• Discovery signals that carry through into outreach and negotiation workflows.
• Predicted views with a confidence floor brands can budget against.
• Context that stays attached to each creator from first search to signed contract.
• Data and modeling designed to produce performance leadership will trust.

The creator profile, insight, forecast, and price

Fohr illustrates its vetting model through an example creator profile ("Naomi"):

• Profile: Continuously refreshed data on followers, views, rates, and engagement, pulled directly from source platforms.
• Insight: A model-driven read on whether the creator is a strong fit for the brief, including context on what is happening in their life or content that makes them relevant at that moment.
• Forecast: A predicted range of views, including a floor to budget against, an expected value to plan around, and potential upside if a post overperforms.
• Price: Guidance on outcome-based pricing, indicating whether a quoted rate is above, below, or in line with market expectations for the predicted results.

Types of creators Fohr works with

According to Fohr's FAQs and case examples, the company works with a wide spectrum of creators, including:

• Mega and macro influencers
• Micro and nano creators with highly engaged niche audiences
• Celebrities and high-profile talent

Fohr's platform can also surface creators who are already organically mentioning or posting about a brand, helping identify potential partners who are existing fans.

How brands use the platform

Brands typically use Fohr's platform and team together to:

• Discover creators aligned with their goals and audience
• Evaluate creators using predictive performance scores and audience quality
• Structure more confident negotiations with performance-backed rates
• Monitor and optimize live campaigns through real-time reporting

This combination of people and technology is positioned as a core differentiator of Fohr's approach to creator marketing.

Ask anyway — the agent will say plainly that it is not published rather than guess.