Fellow

We provide four core categories of services: brand, digital, strategy, and marketing.

Brand services

We help launch, reimagine, and nurture brands, balancing creativity with rigorous detail:

• Brand audits and insights
• Brand foundations and immersion
• Brand strategy development and integration
• Identity transformation and visual identity systems
• Brand style guides
• Brand launch and activation
• Brand campaigns
• Brand creation and naming systems
• Positioning
• Vision, purpose, values, and mission development
• Brand architecture
• Messaging frameworks
• Motion and video
• Support for brand-related meetings and events

Digital services

We envision and produce digital solutions that elevate brands and create measurable brand equity:

• HubSpot strategy and implementation
• Custom websites
• Landing pages
• Search engine optimization (SEO)
• Marketing automation
• Social media programs
• Paid media
• Email marketing
• Demand generation
• Lead generation
• Analytics and measurement
• A/B testing
• Performance optimization
• Content strategy

Strategy services

We use research, data, and audience insights to guide effective, human brand communication:

• Business goals and KPI definition
• Customer journey mapping
• Persona development
• Competitive analysis
• Core values definition
• Sales funnel and sales process mapping
• Quarterly revenue planning
• Revenue segmentation
• Definition of success (short- and long‑term)

Marketing services

We act as an advocate for our clients' brands, combining traditional and modern media:

• Photography
• Print media
• Online media
• Broadcast media
• Out-of-home media
• Podcasts
• Media training
• Brand journalism and storytelling
• Talking points
• Reactive PR support
• Crisis communications

Representative outcomes

Fellow's work has contributed to outcomes such as:

• Brand transformations that support major acquisitions (for example, Salo's acquisition by Korn Ferry)
• Hospitality brands recognized among the "World's Best Hotels"
• Brand and marketing initiatives that help companies grow in new or existing markets

Specific results depend on each engagement, and performance is always measured against goals and KPIs set with the client.

• General inquiries and new projects: hello@fellowinc.com

Location

Fellow is a branding and digital agency based in Minneapolis.

• Studio address: 718 West 34th Street
• The team works out of a branding agency space in South Minneapolis.

(If you need detailed directions, parking information, or mailing specifics, please contact the team directly.)

Starting a new project

To explore a potential engagement:

• Use the "Start A Project" option on the Fellow website to share details about your brand, goals, and timeline, or
• Email hello@fellowinc.com with a brief description of your organization and what you are hoping to achieve.

A member of the Fellow team will follow up to discuss fit, scope, and next steps.

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Fellow seeks people who are:

• Entrepreneurial and driven
• Daring and comfortable pushing creative and strategic boundaries
• Strong collaborators who thrive in team environments
• Focused on high-quality work without big egos

Roles may span strategy, branding, design, digital, marketing, account leadership, and related disciplines.

How to apply

To express interest in working at Fellow:

• Email a cover letter, resume, and portfolio (if applicable) to careers@fellowinc.com.

The team reviews submissions and will reach out to candidates when there is a potential fit for current or future openings.

Healthcare

We advance health brands that are shaping the future of care. Our healthcare-related work includes:

• Health insurers and payers
• Healthcare providers and systems
• Professional associations
• Health and med‑tech startups
• Medical device and related organizations

Hospitality and real estate

We create hospitality and place-based brands that reflect community and inspire deep connections. Our work includes:

• Independent hotels
• Soft brand hotels (for example, Marriott, Hilton, Hyatt)
• Multifamily properties and mixed‑use developments
• Adaptive reuse projects
• Restaurants and food brands
• Destination and neighborhood brands

Enterprise and other growth-focused businesses

We support companies preparing for growth, mergers, acquisitions, or entry into new categories. Representative sectors include:

• Financial and professional services
• Legal and consulting firms
• Insurance
• Construction and built‑environment businesses
• Staffing and talent solutions
• Consumer brands and specialty retailers

Types of engagements

Clients typically engage Fellow for:

• Brand creation, refresh, and full brand transformation
• Integrated digital and brand-led marketing programs
• Website and digital experience design
• HubSpot and marketing technology strategy
• Ongoing brand and marketing support tied to business KPIs.

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