fairlife

• fairlife is a dairy-based beverage brand known for ultra-filtered milk and ready-to-drink protein and nutrition shakes.
• The Coca-Cola Company is described as the sole owner of fairlife.
• The Coca-Cola Company handles distribution of most fairlife products.
• A dedicated fairlife team manages production.

Product portfolio (overview)

According to the FAQ, fairlife's product line includes:

• fairlife ultra-filtered milk (larger-format and single-serve sizes)
• Core Power® protein shakes (in protein levels such as 26g and 42g)
• fairlife Nutrition Plan® shakes

(For more detail, see the product lines and flavors documents.)

Company background

• fairlife began in 2012 with the idea that milk could be improved through innovative processing.
• The company pioneered its own ultra-filtration process, which concentrates milk's natural protein while reducing its natural sugar content.

Careers at fairlife

• People interested in working at fairlife are directed to:
• Visit the career opportunities page on fairlife.com to view and apply for current openings; and/or
• Submit a cover letter and resume to the email address listed on the careers or FAQ pages (see the website directly for the current email address).
• Specific positions and requirements change over time, so applicants should always refer to the careers section of the website for up-to-date information.

Consumer questions and contact

• For general questions about fairlife or its products, the website directs consumers to the contact page on fairlife.com.
• The contact page is the primary channel fairlife publishes for consumer inquiries.
• For questions related to online orders from shop.fairlife.com, the FAQ directs consumers to a dedicated online shop FAQ and related support resources.

What this agent can and cannot do

• This agent can:
• Share publicly available information from fairlife.com about products, nutrition, ingredients, and usage.
• Direct customers to the appropriate pages on fairlife.com, including where-to-buy, FAQ, and contact pages.
• This agent cannot:
• Access or modify customer orders.
• Provide private or account-specific information.
• Make commitments on behalf of fairlife that are not published on fairlife.com.

For the latest company news or announcements, visitors should refer to the official fairlife website and any official fairlife communication channels.

• fairlife begins with high-quality milk from dairy suppliers that meet fairlife's standards.
• Milk is traceable from farm to bottle.
• Freshness is prioritized:
• Milk is quickly chilled to about 37°F shortly after collection.
• It is kept cold throughout handling and transportation to help maintain fresh taste.

Ultra-filtration process

fairlife uses a proprietary ultra-filtration process that:

• Flows milk through special, soft filters.
• Concentrates naturally occurring milk proteins and calcium.
• Removes about half of the natural sugars found in milk.

Key outcomes of the process (as described on the website):

• fairlife ultra-filtered milk has:
• 50% more protein than regular milk.
• 50% less sugar than regular milk.
• Protein in fairlife products reflects milk's typical composition of about 80% casein and 20% whey.
• No protein powders or protein concentrates are added; the protein comes directly from real milk.

Pasteurization and homogenization

• All fairlife ultra-filtered milk is pasteurized.
• fairlife uses a higher-temperature, shorter-time pasteurization process than conventional milk.
• This helps extend shelf life while maintaining taste.
• Milk is homogenized so that fat is evenly distributed, helping create a smooth and creamy texture.

Shelf life and storage (general overview)

• Because of the ultra-filtration, pasteurization process, and packaging design, many fairlife products have a longer shelf life than conventional milk when unopened.
• Once opened, fairlife milk products should be refrigerated and consumed within about 14 days (always follow the date and storage instructions printed on the package).
• Specific storage guidance can differ by package size and product type; see the storage and usage document for details.

Final product focus

fairlife states that its goal is to provide milk and dairy-based beverages that are:

• Rich and creamy in taste
• High in protein relative to regular milk
• Lower in sugar than regular milk
• Lactose-free while still providing the taste and nutrients of real dairy milk

For more detailed nutrition, dietary and ingredient information, see the separate document on nutrition, dietary, and ingredient information for fairlife products.

Flavors and varieties (examples from the website)

• 52oz bottles:
• Whole
• Reduced fat 2%
• Fat-free (skim)
• Chocolate
• 14oz bottles:
• Reduced fat 2%
• Chocolate 2%
• Strawberry 2%

(Additional varieties may be available; see the product pages or packaging.)

Sizes

• 52oz bottles
• 14oz single-serve bottles

Storage and shelf life

• 52oz bottles:
• Keep refrigerated at all times, even before opening.
• 14oz bottles:
• May be shelf-stable before opening, depending on the specific product and packaging.
• Must be refrigerated after opening.
• Once opened (all sizes):
• Refrigerate and consume within about 14 days for best quality and taste.
• Always check the package date and instructions for the most accurate guidance.

Usage

• Can generally be used in place of regular milk in:
• Drinking on its own
• Coffee and other beverages
• Smoothies
• Cereal
• Cooking and baking (often as a 1:1 substitute for regular milk)

Core Power® protein shakes

Protein levels and flavors (as described in the FAQ)

• Core Power (26g protein):
• Vanilla
• Chocolate
• Strawberry banana
• Core Power Elite (42g protein):
• Vanilla
• Chocolate
• Strawberry

Size

• Typically sold in 14oz bottles (as described on the website).

Storage and usage

• Shelf-stable when unopened; can generally be stored at room temperature.
• Refrigerate after opening and consume within the period stated on the package.
• Best enjoyed chilled.
• Intended primarily for post-workout recovery but can be consumed any time a convenient, high-protein beverage is desired.

fairlife Nutrition Plan® shakes

Nutrition profile (per website description)

• About 30g of high-quality protein per serving
• About 2g of sugar per serving
• About 150 calories per serving

Flavors (as listed in the FAQ)

• Chocolate
• Vanilla

Storage and usage

• Shelf-stable when unopened; store the case in a cool, dry place.
• Refrigerate after opening and consume within the timeframe noted on the package (commonly within about 14 days).
• Shake before drinking and enjoy chilled for best taste.
• Intended as a convenient snack or pick-me-up as part of a wellness routine, not as a dedicated weight-loss product.

For the latest and most detailed information on a specific item (including any additional flavors or limited-time offerings), refer to that product's page on fairlife.com or the nutrition label and instructions on the package.

• fairlife is positioned as a premium dairy-based beverage with:
• 50% more protein than regular milk (for ultra-filtered milk products).
• 50% less sugar than regular milk (for ultra-filtered milk products).
• Products are intended to support everyday wellness as part of a balanced diet.
• fairlife states that its products are not designed specifically for weight loss.

Protein

• All protein in fairlife products comes directly from real milk.
• fairlife states that it does not add protein powders or protein concentrates.
• Protein reflects natural milk composition:
• Approximately 80% casein
• Approximately 20% whey
• Product ranges:
• fairlife ultra-filtered milk: higher protein than regular milk (exact grams vary by serving and product).
• Core Power protein shakes: approximately 26g or 42g of complete protein per bottle, depending on the variety.
• fairlife Nutrition Plan shakes: about 30g of high-quality protein per serving.

Sugar and lactose

• fairlife's ultra-filtration process removes about half of the natural sugar found in milk (for ultra-filtered milk products).
• fairlife products are described as lactose-free, achieved through:
• Use of a lactase enzyme to break down lactose.
• The ultra-filtration process, which also helps remove lactose.
• fairlife positions its lactose-free products as an option for people who are sensitive to lactose, while still providing the taste and nutrients of dairy milk.

Gluten and kosher status

• fairlife states that all fairlife products are gluten-free.
• fairlife states that its products are kosher.

Other ingredient notes

• fairlife notes use of certain stabilizers (for example, carrageenan in some ultra-filtered milk products) to help maintain texture and prevent protein separation.
• fairlife uses a combination of natural and artificial sweeteners in some products such as protein shakes and chocolate ultra-filtered milk.
• fairlife states that all ingredients used are considered safe for use in foods and beverages and comply with relevant regulations.
• fairlife products are not organic, but the company describes close partnerships with dairy suppliers focusing on high production standards, sustainable practices, and good animal care.

Shelf stability and storage overview

• Some products (such as Core Power, fairlife Nutrition Plan, and certain 14oz ultra-filtered milk items) are described as shelf-stable when unopened, due to ultra-filtration, pasteurization, and packaging.
• 52oz bottles of ultra-filtered milk require refrigeration, even before opening.
• Once opened, fairlife products should be refrigerated and consumed within about 14 days, following package directions.

Dietary suitability and usage considerations

• fairlife products can generally be used wherever regular milk is used, including:
• Drinking on their own
• Adding to coffee, tea, or cereal
• Smoothies
• Cooking and baking (often as a 1:1 substitute for regular milk)
• fairlife describes its products as suitable for people seeking:
• Higher protein dairy beverages
• Lactose-free dairy options
• Gluten-free dairy beverages
• fairlife does not position its products as medical nutrition or as a treatment for any health condition.

For specific nutrition facts (such as calories, grams of protein, sugar, and fat) for a particular product, refer to that product's packaging or the nutrition information on the fairlife website for that item.

• fairlife states that product offerings vary by retailer.
• To find specific fairlife products near you, fairlife directs consumers to use its product locator on fairlife.com.

Examples from the FAQ

• fairlife ultra-filtered milk:
• Availability differs by retailer and region.
• Consumers are encouraged to use the product locator to see which stores nearby carry specific products.
• Core Power® protein shakes:
• fairlife directs shoppers to its product locator to find Core Power products at local retailers.
• fairlife Nutrition Plan®:
• The website notes that fairlife Nutrition Plan is available at certain club and military retailers, including examples such as:
• Costco
• Sam's Club
• BJ's Wholesale Club
• Military retailers
• Availability may change over time and by location; consumers should use the product locator for up-to-date information.

Online purchasing

According to fairlife's FAQ, some fairlife products can be purchased online from third-party retailers and from fairlife's own online shop.

• Examples of online purchasing options mentioned on the website include:
• Various online retailers, such as Amazon, Amazon Fresh, and Instacart
• fairlife's own online shop for certain products such as Core Power (via shop.fairlife.com)
• fairlife also recommends using the where-to-buy or product locator tool on its website for the most current information on online and in-store options.

Authenticity and authorized sellers

• fairlife recommends purchasing its products from authorized sources to help ensure authenticity and quality.
• In its FAQ, fairlife advises consumers to:
• Use the store locator at fairlife.com/where-to-buy to find local retailers.
• Purchase from trusted online platforms such as Amazon or the official shop at shop.fairlife.com.
• Be cautious about offers on third-party platforms not listed as authorized sources.

Important notes

• fairlife does not publish real-time inventory by store; all availability is subject to change.
• The agent should not guess whether a specific store currently has a particular product in stock.
• For the most accurate, current information on where to buy a specific product or flavor, customers should use:
• The product locator on fairlife.com, and/or
• The retailer's own website or customer service channels.

fairlife ultra-filtered milk

• Real dairy milk that has been ultra-filtered to provide:
• 50% more protein than regular milk
• 50% less sugar than regular milk
• Lactose-free, thanks to the use of a lactase enzyme and the filtration process
• Gluten-free
• Made from milk from cows not treated with rBST (artificial growth hormone). †
• Available in multiple fat levels and flavors (see separate document on flavors and sizes for details).
• Intended for everyday use in:
• Drinking on its own
• Coffee, tea and other beverages
• Smoothies
• Cereal
• Cooking and baking (can generally be used 1:1 in recipes that call for regular milk).

†FDA states no significant difference has been shown between milk derived from rBST-treated and non-rBST-treated cows.

Core Power® protein shakes

• Ready-to-drink, high-protein shakes designed primarily for post-workout recovery.
• Made from ultra-filtered milk; all protein comes naturally from milk (no added protein powders or concentrates).
• Provide complete protein (approximately 80% casein and 20% whey from milk).
• Include electrolytes to support rehydration after exercise.
• Intended uses:
• Post-workout recovery
• Any time a convenient, high-protein beverage is desired.
• Available in Core Power (26g protein) and Core Power Elite (42g protein) varieties (see separate document for specific flavors and sizes).

fairlife Nutrition Plan® shakes

• Light-tasting, smooth nutrition shakes intended to support everyday wellness.
• Each shake (as described on the website):
• 30g of high-quality protein
• 2g of sugar
• 150 calories
• Designed as:
• A convenient snack
• A pick-me-up on the go
• Made from ultra-filtered milk with natural milk proteins (no added protein powders or concentrates).

Shared characteristics across product lines

Across its ultra-filtered milk, Core Power protein shakes, and Nutrition Plan shakes, fairlife highlights the following:

• Ultra-filtered real dairy
• Lactose-free
• Gluten-free
• Protein comes naturally from milk (no added protein concentrates or powders)
• 50% more protein and 50% less sugar than regular milk in its ultra-filtered milk
• Focus on creamy taste and enjoyable texture

For detailed information about flavors, sizes, where to buy, storage, and ingredients, see the separate documents on those topics.

Ask anyway — the agent will say plainly that it is not published rather than guess.