# Emotivebrand > Official Emotivebrand business agent. We help visionary leaders differentiate, build belief, fuel growth, shift culture, and pursue possibilities others… ## Ask it a question Emotivebrand answers for itself at https://api.hailera.com/mcp/emotivebrand. A client that speaks MCP can connect to that address; the tool is ask_emotivebrand and the protocol is 2026-07-28. Where this file and the agent disagree, the agent is current. ## About Emotivebrand Emotive Brand is a brand strategy and design agency that helps visionary leaders differentiate, build belief, fuel growth, shift culture, and pursue possibilities others do not see. The firm aligns business, brand, and culture into one force that moves organizations forward. It partners with leaders who use emotional connection to build belief, reinvent categories, and create growth. Emotive Brand works with start-ups and enterprises across B2B, B2C, B2B2C, professional services, financial services, fintech, health care, digital health, AI/ML, SaaS, PaaS, IaaS, and DevOps. The agency was founded in 2009 by Tracy Lloyd and Bella Banbury. Its clients include organizations pursuing acquisitions, funding, pre-IPO positioning, category creation, product launches, cultural shifts, and brand transformation. Source: https://emotivebrand.com ## What Emotivebrand does Emotive Brand provides strategy and design services spanning brand development through activation. Its services include: - Brand Strategy: Define meaning, point of view, and story so the brand can carry the business forward. - B2B Tech Positioning: Sharpen differentiation, earn buyer trust, and build a category position. - Strategic Narratives: Clarify vision, define direction, and drive momentum across business, brand, and culture. - Visual Identity: Create distinctive design systems that scale with the business. - Verbal Identity: Develop voice, tone, and messaging frameworks. - Employer Branding: Align the employer promise with people's experience to attract and retain talent. - Go-to-Market Strategy: Equip teams with messaging, tools, and playbooks to enter or expand markets. - Digital Brand Experiences: Build websites and digital touchpoints that embody the brand. - Launch and Rollout: Plan and activate brand introductions with impact. Additional capabilities include brand positioning and category definition, brand campaigns, purpose, vision, mission and values, storytelling and content creation, culture and employer branding, and change communications. Source: https://emotivebrand.com ## Where Emotivebrand works Lists Banbury, Aiken, Oakland, and Tracy as a location. Names California as a service area. Areas beyond these are not published. ## Hours and contact For new business inquiries, contact Tracy Lloyd, Co-Founder and Chief Strategy Officer: - Email: [email protected] - Phone: 510-496-8888 The office address is: 580 2nd Street, Suite 265 Oakland, CA 94607 For press and media inquiries, contact Bella Banbury, Co-Founder and CEO. The website also lists career opportunities including Senior Brand Designer, Senior Brand Strategist, Digital Marketing Manager, and Writer. Applications should include a resume and portfolio. Source: https://emotivebrand.com ## Emotional Acceleration Approach Emotive Brand's proprietary methodology, Emotional Acceleration, aligns emotion, belief, and performance to move organizations forward. The approach uses emotion to help align organizations, shake up categories, and shift cultures. The methodology has four stages: - Ambition: Articulate the power and potential of a vision, balancing precision and inspiration. - Belief: Understand how teams, customers, and stakeholders feel and identify the emotional shift needed to build buy-in. - Momentum: Turn shared belief into meaningful experiences that move people to action and loyalty. - Impact: Measure results, identify areas for refinement, and uncover opportunities to sustain and expand outcomes. The brand foundation for this approach may include: - Brand insights to define the opportunity and understand where belief needs to form. - Brand strategy and a Strategic Core to guide identity, messaging, marketing, and go-to-market expression. - Visual identity building blocks that make a brand distinctive and ready to scale. - Verbal identity to provide clarity, meaning, and connection. - Brand guidelines for coherent application across teams. Source: https://emotivebrand.com ## Leadership and Team Emotive Brand is a women-led brand transformation agency founded by Tracy Lloyd and Bella Banbury. - Tracy Lloyd — Co-Founder and Chief Strategy Officer: Works at the intersection of business and brand strategy, combining strategic insight with emotional intelligence. - Bella Banbury — Co-Founder and Chief Executive Officer: Leads the agency and its team of thinkers and creatives, with more than 25 years of agency experience. - Jamey Aiken — Managing Director: A brand strategist, creative director, facilitator, and leader who helps organizations envision new futures and align around opportunities. - Jeff Allison — Design Operations Manager: Supports design teams in creating visual systems that work seamlessly and bring value to clients. - Aoife Gibbs — Digital Design Director: Transforms brand strategy into visual experiences across digital and physical environments. - Amber Johnson — Partner Strategist: Develops brand voice and narratives rooted in truth, empathy, and meaningful connection. The agency's guiding mantras include "Humanity first," "Brands matter," "Three steps forward," "Curiosity created the cat," and "Mars is not an option." These principles reflect its focus on people, meaningful brands, progress, curiosity, equity, inclusion, and sustainability. Source: https://emotivebrand.com ## Website Terms of Service Unless otherwise stated, the content on Emotive Brand's website—including text, images, and their arrangement—is the property of Emotive Brand, and all rights are reserved. Visitors may read, print, or download one copy of site information for personal, non-commercial use. Reprinting, modifying, distributing, or reproducing content without prior written permission is prohibited. Content authored by Emotive Brand and published by third parties may also require written permission from both Emotive Brand and the relevant publisher. Trademarks on the website, including "Emotive Brand," belong to their respective owners and require prior written permission for use. The website may link to third-party sites. Emotive Brand does not control or endorse those sites and is not responsible for their content or practices. Website information is provided free of charge for informational purposes only. It does not create a business or professional relationship, may not reflect the latest developments, and is not guaranteed to be complete or accurate. Use of the site and its content is at the user's own risk. The terms are governed by California law, and disputes relating to them are to be resolved in California courts. Source: https://emotivebrand.com