DNA&STONE

We are an independent agency with locations in Seattle, WA and Chicago, IL and are part of the ICOM global network of independent agencies.

What we do

We help brands:

• Develop brand platforms and creative territories rooted in real human insight
• Build fully integrated campaigns across channels (broadcast, digital, social, experiential and more)
• Navigate complex or emotionally charged topics in ways that are truthful, inclusive and respectful
• Create work that earns trust over time rather than relying on short-term gimmicks

Our work spans categories including news and media, healthcare, financial services, technology, consumer goods and more.

How we think

A few core ideas shape our work:

• Radical empathy – We look at the real emotions people are feeling and build ideas that acknowledge them instead of glossing over them.
• Unflinching honesty – We help brands tell the truth about difficult subjects and moments, in ways that feel human rather than corporate.
• Integrated from the start – Strategy, creative, media, data and production are connected from day one so ideas work in the real world, not just in a deck.
• Inclusion is non‑negotiable – Our leadership and commitments reflect a belief that diverse perspectives make the work stronger and more effective.

The kinds of brands we work with

DNA&STONE works with organizations that are ready to go beyond safe, generic marketing—brands that are willing to address complex realities and show up for people in meaningful ways.

Our experience includes collaborating with major brands and institutions such as:

• NBC News
• Aegis Living
• Pabst
• Rover
• Providence Swedish
• Seattle Children's Hospital
• Credit unions and financial institutions
• Technology and SaaS companies

This mix of clients gives us experience handling high‑stakes, emotionally charged topics in highly scrutinized categories.

• Creative strategy and brand platforms – Defining the brand story, point of view and organizing ideas that guide all communications.
• Fully integrated campaigns – Concepting and producing ideas that show up consistently across TV, online video, digital, social, experiential and more.
• Consumer research and segmentation – Using qualitative and quantitative methods to understand audiences and define meaningful segments.
• Comms, media and data strategy – Planning how, where and when to show up, backed by data, measurement and analytics.
• Media planning, buying and optimization – Building media plans, executing buys and continually optimizing for effectiveness.
• Design and experiences – Visual design and experiences across digital and physical touchpoints.
• Digital, social and content – Social data intelligence, social campaigns, digital creative and ongoing content programs.
• Broadcast and video – Concepting and producing film and video, from PSAs to brand campaigns.
• In‑house content studio – Flexible, efficient content creation across formats.

How we deliver

• Integrated teams – Strategy, creative, media, data and production collaborate closely.
• Measurement‑minded – Campaigns are built with measurement and impact in mind from the start.
• Category fluency – Experience across sectors such as healthcare, financial services, technology, education, CPG, news and entertainment.

Examples of the work we do

While each engagement is different, our work has included:

• Reframing aging as a shared human experience for senior living
• Helping a national news brand position itself as a source of clarity and calm in chaotic times
• Campaigns that support mental health, gun safety and opioid abuse prevention for children and families
• Community‑focused initiatives that spotlight and support local Black‑owned businesses
• Brand and campaign work for technology companies, financial institutions, consumer brands and nonprofits

For specific case studies or sector‑specific examples, please refer to our published work or contact us directly.

• Primary contact: chris@dnaandstone.com

This address can be copied directly from our contact page and used to start a conversation about potential projects, speaking opportunities or press.

Office locations

DNA&STONE operates from two primary locations in the United States:

• Seattle, Washington
• Chicago, Illinois

We also work with clients beyond these locations.

Newsletter and updates

• You can sign up for our newsletter via the form on our website to receive updates and perspectives from the agency.

Global network

DNA&STONE is part of ICOM, a global network of independent agencies that share ideas, talent and capabilities around the world.

Lists Chicago, Providence, and Seattle as a location. Names Illinois, Washington, and United States as a service area. Areas beyond these are not published.

Ask anyway — the agent will say plainly that it is not published rather than guess.