Diviner

At Diviner, clients work directly with Chris. For larger projects, he can assemble a team of vetted, senior collaborators from his global network. The team is fractional and can be built around a project's goals, voice, and audience.

Values

• Radical candor: Be real humans, acknowledge mistakes, and avoid pretending to be someone else.
• Access: Provide access to high-level information and executive stakeholders.
• Focus on impact: Find the best solution, even when it means a smaller payday for Diviner.
• Mutual trust: Treat trust-building as integral to successful partnerships.

Diviner is based in Portland, Oregon. Contact: [chris@diviner.agency](mailto:chris@diviner.agency).

• SEO: Strategic organic search consulting for B2B and service-based companies.
• Local SEO: Improve visibility in Google Maps and location-based search results.
• GEO: Generative Engine Optimization to help brands be cited by ChatGPT, Perplexity, and Google AI Overviews.
• Fractional CMO: Part-time senior marketing leadership, including strategy, planning, and team direction.
• Marketing Consultant: Independent marketing consulting and practical execution planning.
• Web Design: Marketing-focused, fast, SEO-friendly websites designed to convert visitors into leads.
• Inbound Lead Generation: Content, search, and conversion-focused websites that build an inbound pipeline.
• Google Ads: Paid search management focused on targeting, tracking, optimization, and return on investment.
• Diviner Deep Dive: A brand and SEO audit with a prioritized roadmap for addressing growth barriers.
• Website Support: Ongoing WordPress updates, backups, security, and small improvements.
• MarTech Support: Setup and support for analytics, tag management, CRM, automation, and tracking.
• Custom Development: Tailored integrations, tools, and web builds for problems that off-the-shelf products cannot solve.

If you are unsure which service fits, Diviner offers a consultation to help identify the right direction.

Diviner One is a marketing suite built and used with Diviner clients. It is an operating system for local business growth that combines the following in one dashboard:

• Review capture and management
• Local SEO and Google Business Profile tools
• Email marketing
• Surveys and feedback
• AI visibility tracking for ChatGPT, Gemini, Perplexity, and Claude
• Keyword and geo-grid tracking
• Analytics

Selected projects

• The Sou'wester Lodge: Website rebuild, browsable trailer index, SEO, and Diviner One reviews; revenue increased 142%.
• Sigma Design: Secure headless website and ongoing SEO for a global engineering firm.
• The Teff Company: SEO, content strategy, analytics, and technical strategy.
• Crystl: A macOS Swift app and multitasking terminal for running multiple Claude Code agents in parallel.
• Snackbar: A Chrome sidebar extension for focus, time tracking, and project organization.

Diviner also publishes articles about search engine optimization, generative engine optimization, and pre-cog marketing. Chris Bolton hosts *The Creative Agency Podcast*, where he interviews agency owners and consultants, and runs the Grow Your Agency Slack Group.

• Brand positioning, core values, audience research, and messaging strategy
• Service positioning, unique selling propositions, competitive analysis, and tailored service offerings
• Intent-driven keyword research
• Content hub strategy
• Technical SEO focused on mobile-friendly, fast-loading, properly indexed websites

Connect

• Testimonials, case studies, client reviews, awards, and other social proof
• Benefit-focused messaging and value propositions
• Differentiation strategy
• Site structure and landing-page design
• Clear calls to action, trust signals, and user-experience optimization

Close

• Lead scoring and qualification using demographic and behavioral criteria
• Automated lead qualification
• Email nurture campaigns and personalized communication
• Retargeting ads
• CRM integration and workflow automation
• Performance analytics

Inbound lead generation is best suited to B2B service firms, technical product companies, and considered-purchase brands with a defined ideal customer and a deal size that supports the work. It can be especially useful for complex offerings, small target audiences, and niche authority building.

Early signals such as improved rankings, organic traffic, and initial form fills commonly appear within three to six months. A reliable, repeatable lead engine generally takes nine to twelve months of consistent content, SEO, and conversion work.

Measurement can include GA4, Search Console, and CRM instrumentation to trace leads from first touch through closed revenue where the data allows. Reporting focuses on qualified leads, pipeline contribution, and cost per qualified lead.

Local SEO work

• Google Business Profile category, service menu, description, photo, post, messaging, and listing optimization
• Map pack and Google Maps optimization
• AI-ready schema and local content
• Directory distribution and citation cleanup
• Automated email and SMS review request flows
• Location-powered service and city pages
• Generative Engine Optimization with prompt-ready snippets, inline citations, and answer-box formatting
• Monthly tracking of map pack movement, review velocity, and conversion priorities

Local SEO focuses on location-based searches and the Google Maps map pack. It relies heavily on Google Business Profile setup, NAP consistency, citations, reviews, and city or service-area pages. Reviews are also increasingly used in AI-generated answers about local businesses.

Diviner treats Beaverton, Hillsboro, Tigard, Tualatin, Lake Oswego, Gresham, Milwaukie, Oregon City, Vancouver, and Portland as distinct markets where appropriate. Vancouver requires deliberate handling because it is across a state line with different citation sources, directories, and competitors.

Service-area businesses can rank without a public storefront by configuring their profile correctly, using a realistic service radius, building relevant location content, maintaining consistent business information, and earning reviews from local customers.

Timing and cost

Map pack movement can occur within weeks when a Google Business Profile is underused. Durable competitive gains typically take three to six months of consistent work, and established Portland markets may take longer.

Diviner's rate is $130 per hour. Most local SEO programs from a professional Portland shop run from $1,000 to $3,000 per month, depending on locations, category competition, and the amount of work required. Diviner scopes each engagement after a free consultation rather than selling a fixed packaged tier.