Direct Promotions

Since 1984, they have helped schools, teams, and organizations bring their ideas to life through:

• Custom apparel and uniforms
• Spiritwear and team gear
• Graduation and recognition items
• Promotional products and branded giveaways

They focus on making it easy for schools and organizations to showcase pride, unity, and identity through quality products and reliable service.

Who They Serve

• K–12 schools and school districts
• PTAs and parent organizations
• Sports teams and athletic programs
• Businesses and corporate events
• Community groups and nonprofits

Most production is handled in-house from their Brooklyn facility (Brooklyn Army Terminal), with drop shipping available nationwide on many items.

Mission

"To empower schools and organizations with quality custom merchandise and full-service support."

What Sets Direct Promotions Apart

• In-house production for tighter quality control and faster turnarounds
• Full-service support from idea to delivery
• Dedicated focus on schools and organizations
• Established since 1984 with decades of apparel manufacturing experience

How They Support Clients

Direct Promotions aims to handle the heavy lifting so schools and organizations can focus on their students, staff, and community. Their team manages:

• Product sourcing and vendor coordination
• Decoration and branding methods
• Packing and fulfillment for programs and events

For details on specific services and production methods, see the separate services documents.

• Direct to Fabric (DTF) printing for fabric signage and textiles
• Direct to Film (DTF) printing for custom apparel
• Screen printing
• Embroidery
• Cut and Sew
• Sublimation

Most printing is produced in-house at their Brooklyn Army Terminal facility, serving NYC schools, businesses, and events, with shipping available more broadly.

---

Direct to Fabric (DTF) Printing

Use case: Soft, full-color fabric prints for events, signage, and custom textiles.

Typical applications:

• Step-and-repeat backdrops and pop-up displays
• Table throws, table runners, and booth signage
• Indoor banners and retail fabric signage
• Flags, hanging displays, and activation decor
• Printed yardage and custom fabric panels

Key specs (approximate, from current site):

• Print width: up to 6 ft
• Length: continuous roll printing
• Materials: cotton (and compatible textile options as offered at the time of order)
• Finishing options: hems, grommets, pole pockets, and custom cuts
• Typical turnaround: about 10–14 business days, depending on project scope

DTF fabric printing uses water-based inks to keep prints soft, breathable, and suitable for indoor environments.

---

Direct to Film (DTF) Printing for Apparel

Use case: Full-color, durable graphics for garments and soft goods.

Typical applications:

• Spiritwear and graduation apparel for schools
• Team uniforms and event tees
• Branded staff apparel
• Conference and trade show merch
• Company event t‑shirts and hoodies
• Custom one-off or small-run orders

Key specs (approximate, from current site):

• Fabric types: cotton or polyester (and blends where supported)
• Max print size: up to roughly 13 × 19 inches
• Color: full CMYK with effectively unlimited colors
• Minimums: low minimum order quantities available
• Typical turnaround: about 5–7 business days, depending on order size

DTF film printing allows photo-quality detail, smooth gradients, and fine lines, and is often more economical than traditional screen printing for smaller runs or multicolor artwork.

---

Screen Printing

Screen printing is used for larger runs of t‑shirts, hoodies, and other apparel where solid, vibrant colors and durability are important.

From the site description:

• Crisp, long-lasting prints
• Strong color saturation
• Suited to bulk orders and repeat programs

---

Embroidery

Embroidery is used where a more premium, professional finish is needed.

Typical embroidered items:

• Polos and button-downs
• Jackets and outerwear
• Caps, beanies, and hats
• Bags and accessories

The embroidery department focuses on:

• High-precision stitching and digitization of logos
• Durability for daily wear
• Consistent, on-time results for schools, teams, and organizations

---

Cut and Sew and Sublimation

Direct Promotions also offers:

• Cut and Sew: fully custom garments built from the fabric up, including fabric selection, patterning, and finishing.
• Sublimation: full-color, edge-to-edge printing for uniforms, jerseys, and performance wear where all-over designs are required.

Specific minimums, pricing, and lead times for Cut and Sew and sublimation projects are set per project and are not published as fixed values.

---

Lead Times and Quotes

Turnaround times listed here (for example, 5–7 or 10–14 business days) are typical ranges taken from the current site content and may vary by season, order size, and complexity.

• Exact pricing is quote-based.
• Final turnaround and scheduling are confirmed at the time of quoting and order approval.

For precise pricing, lead time, and availability, customers should request a formal quote from Direct Promotions.

Core Product Categories

Direct Promotions organizes its offering into four main categories:

1. Apparel

• Tees, hoodies, and sweatshirts
• Polos, button-downs, and uniforms
• Performance wear and spirit wear
• Headwear, bags, and accessories
• Varsity jackets and school-focused apparel
• Custom-decorated headwear and private-label branding options

2. Promotional Products and Packaging

Branded giveaways and items for schools, events, and businesses, including:

• Pens and stationery
• Tote bags and backpacks
• Tech items and accessories
• Drinkware
• Lanyards and keychains
• Stickers and decals
• Apparel add-ons and accessories

3. Branding, Displays, and Web Stores

Visual branding and display solutions, such as:

• Banners and indoor fabric signage
• Floor decals and rugs
• Pop-up tents and booth displays
• Tablecloths, table throws, and runners
• Metal signs and other signage
• Vehicle graphics
• Nameplates and ID tags
• Custom branded web stores for schools, teams, and organizations

4. Graduation

Products and support for graduation season, including:

• Caps and gowns
• Stoles and graduation accessories
• Graduation hoodies and spiritwear
• Other commemorative and recognition items

Direct Promotions supports graduation programs with in-house production in Brooklyn and can ship to schools nationwide.

Resources and Catalogs

Direct Promotions maintains a Resources area and updated catalogs that typically include:

• All current apparel and product catalogs
• Flyers and program overviews
• Graduation-specific resources

They publish a Direct Promotions Catalog for the 2025–26 school year, covering options such as custom t‑shirts, hoodies, polo shirts, school uniforms, graduation gowns and stoles, banners, metal signs, and table throws.

Industries and Use Cases

Direct Promotions is a multi-faceted manufacturing company with capabilities tailored to:

• NYC-area and regional schools
• Sports teams and leagues
• Corporate and community events
• Trade shows and activations

They position themselves as a one-stop shop for schools' branded apparel, promotional needs, and graduation items.

For technical production details (DTF, screen printing, embroidery, etc.), see the production methods document.

Ask anyway — the agent will say plainly that it is not published rather than guess.