Coreexponent

CoreXponent's mission is to make profitable growth predictable for health and beauty brands by replacing guesswork with a system that compounds over time. Its vision is to become the growth partner of choice for ambitious direct-to-consumer health and beauty brands worldwide.

How CoreXponent works

• Profit over vanity metrics: Performance is measured through profitable revenue and qualified leads or pipeline, rather than impressions or likes.
• Specialists, not generalists: The team focuses on health and beauty brands and practices, including their customers, channels, and compliance requirements.
• Full-funnel accountability: Ads, stores, retention, design, and AI can be managed by one team under one strategy.
• Compliance built in: CoreXponent provides FDA-ready or FDA-focused labels and on-claim creative to help protect brands and advertising accounts.

CoreXponent states that it has helped brands progress from their first sale to multi-figure months across Europe and the Americas, and that more than 28 brands are growing worldwide.

Services

• Brand and store build: For brands without a store, CoreXponent can build the brand, Shopify store, product pages, checkout, funnel, and sales channels.
• Strategy and offer: The team audits the store, margins, and positioning, then refines the offer before advertising spend begins.
• Paid acquisition: Campaigns can use Meta, Google, Amazon, Walmart, and TikTok Shop to reach high-intent shoppers.
• Conversion optimization: Product pages, landing pages, and checkout are optimized to turn more visitors into customers.
• Retention and lifetime value: Email and SMS flows, together with retargeting, encourage repeat purchases and increase customer lifetime value.
• Scale and reporting: Once the funnel is profitable, CoreXponent scales spend and reports on revenue and return on ad spend.

Process

1. Audit the business numbers, margins, goals, funnel, and offer.
2. Build the store, tracking, advertising, and lifecycle flows.
3. Launch campaigns and optimize toward profitable revenue.
4. Scale what works and report on the money the store made.

CoreXponent measures success by profitable revenue and ROAS rather than impressions or likes. The website states that paid campaigns can drive sales within the first weeks, while compounding growth from the full funnel may develop over the first 60 to 90 days.

Capabilities

• AI agents and chatbots: Agents can answer customer questions, recommend products, and recover carts around the clock.
• Custom AI software and apps: Bespoke applications and internal tools are built around a company's product, data, and workflows.
• LLM and API integrations: GPT-class models and AI APIs can be connected to an existing technology stack.
• AI product development: CoreXponent can design and build AI products and focused MVPs from an initial idea.
• Workflow automation: Repetitive support, fulfillment, reporting, and operational work can be automated.
• AI-powered marketing: Creative, copy, and audience tools can help accelerate marketing work.

Delivery process

1. Discovery: Identify where AI can save time, make money, or enable a new product.
2. Design: Define the models, technology stack, and architecture around the business goals.
3. Build and test: Engineer and test the solution using real workflows and data.
4. Ship and support: Launch the solution, then maintain and improve it as the brand and technology evolve.

CoreXponent builds and supports AI products, including full software and MVPs rather than only chatbots. The company emphasizes focused, practical solutions designed to pay for themselves rather than experimental projects.

Design services

• FDA-focused label review
• Supplement Facts formatting
• Print-ready packaging files
• Supplement and cosmetic label design
• Packaging for bottles, pouches, tubes, and jars
• Brand identity, including logos, palettes, and brand systems
• Conversion-focused creative for Meta, TikTok, and Google
• Product and store page design
• Compliance reviews of claims, labels, and packaging

Packaging work can include required statements, allergen declarations, FDA disclaimers, correct bleed, color, and dielines. CoreXponent also coordinates with manufacturers and can coordinate lab certification and physical tester delivery for pre-production approval.

Design process

1. Learn the product, claims, market, and compliance requirements.
2. Create design directions balancing premium appeal with regulatory requirements.
3. Refine and proof the work into compliant, print-ready artwork.
4. Deliver production-ready files and assets.

The company states that it designs for the requirements of the markets in which a product is sold, including the US, Canada, and EU. Clients receive and own the production-ready source files and other assets created for them.

Doctors and dental practices

The local marketing engine can include:

• Local SEO and Google Business Profile optimization
• Google Ads for searches such as "dentist near me," "invisalign," and "dermatologist"
• Review and reputation management
• Booking-ready landing pages and call tracking

Performance is measured by booked appointments rather than impressions.

Med spas, dermatologists, and skin clinics

Services can include:

• Meta and Instagram ads featuring before-and-after creative, seasonal offers, and retargeting
• Google Ads for searches such as "botox near me," "laser hair removal," and "dermatologist"
• Local SEO and reviews to improve visibility and trust
• Treatment pages, booking funnels, and tracking measured toward cost per client

Performance is measured by booked treatments or consultations rather than impressions.

Engagement model

CoreXponent says it agrees on a growth target before work begins. If the committed target is not reached, the company continues working at no extra cost until it is reached. It also states that there are no long lock-in contracts.

Clients retain ownership of their ad accounts, store, email list, creative, and data from day one. If the relationship ends, the client keeps the growth engine built for them.

The company offers a free, no-obligation growth plan that may include a funnel teardown, a ranked growth lever, a channel-by-channel plan covering Meta, Google, Amazon, TikTok Shop, and email, and a compliance check of labels, claims, and packaging. CoreXponent states that it accepts only a handful of new brands each month and may say when it is not the right fit.