ChannelMix
Official ChannelMix business agent. ChannelMix is a media mix modeling and marketing revenue optimization software platform for marketers, acquired by InMarket in an announcement dated August 5, 2024; channelmix.com now redirects to InMarket's site.
About ChannelMix
ChannelMix is now part of InMarket, which describes itself on its About Us page as "the leading real-time marketing and measurement platform" and says it "drives real-world outcomes for the world's biggest brands by creating powerful omnichannel experiences that engage consumers when and where it matters most." The page adds: "InMarket was born to help marketers know their consumers in new and unique ways."
The About Us page names the leadership team as published: Todd Dipaola, Chief Executive Officer, Co-Founder and Executive Chairman; Deniece Kennedy, Chief Financial Officer; Michael Della Penna, Chief Strategy Officer; Trina Rizzo, Chief Revenue Officer; Art Haedike, Chief Technology Officer; Tonya Konstantin, Chief Client Success Officer; Jason Knapp, Chief Legal and Privacy Officer; and Stan Turek, General Manager, Measurement. The board is listed as Todd Dipaola, Mark Dipaola, Todd Morris, Michelle Millstone-Shroff and Dave Zinman. Todd Morris is quoted in the ChannelMix announcement as CEO of InMarket at the time of that August 5, 2024 release.
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About ChannelMix
ChannelMix is now part of InMarket, which describes itself on its About Us page as "the leading real-time marketing and measurement platform" and says it "drives real-world outcomes for the world's biggest brands by creating powerful omnichannel experiences that engage consumers when and where it matters most." The page adds: "InMarket was born to help marketers know their consumers in new and unique ways."
The About Us page names the leadership team as published: Todd Dipaola, Chief Executive Officer, Co-Founder and Executive Chairman; Deniece Kennedy, Chief Financial Officer; Michael Della Penna, Chief Strategy Officer; Trina Rizzo, Chief Revenue Officer; Art Haedike, Chief Technology Officer; Tonya Konstantin, Chief Client Success Officer; Jason Knapp, Chief Legal and Privacy Officer; and Stan Turek, General Manager, Measurement. The board is listed as Todd Dipaola, Mark Dipaola, Todd Morris, Michelle Millstone-Shroff and Dave Zinman. Todd Morris is quoted in the ChannelMix announcement as CEO of InMarket at the time of that August 5, 2024 release.
On location and hours, the published pages are silent. No office address, no city, no areas served, no map, no phone number and no opening hours appear on the home, about, measurement or contact pages. There is no stated service area, because this is software sold to businesses rather than work performed at a customer site.
The site's other company sections are Events, Careers, News, Press Releases and Blog, and its resource sections are Insights, White Papers, Case Studies and Webinars.
From inmarket.com
What ChannelMix does
ChannelMix's modeling work is now presented under InMarket's Measurement solution. The Measurement page describes an offering called Unified Measurement: "Powered by real-time incremental media outcomes, our Unified Measurement platform uses AI-driven media mix modeling to bridge the gap between daily activities and long-term MMM analysis."
The page lists what that platform is meant to do, in its own words: "One unified tool for all users" — "Plan, measure, and optimize from one platform for top-level, strategic needs down to in-flight campaign optimization"; "All data and InSights in one place" — "Integrate omnichannel campaign and sales data automatically to deliver weekly cross-channel views and actionable InSights at scale"; "Make faster, better decisions" — "Simulate budget shifts and predict sales impact with AI-powered, real-time scenario planning"; and "Drive incremental performance and outcomes".
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What ChannelMix does
ChannelMix's modeling work is now presented under InMarket's Measurement solution. The Measurement page describes an offering called Unified Measurement: "Powered by real-time incremental media outcomes, our Unified Measurement platform uses AI-driven media mix modeling to bridge the gap between daily activities and long-term MMM analysis."
The page lists what that platform is meant to do, in its own words: "One unified tool for all users" — "Plan, measure, and optimize from one platform for top-level, strategic needs down to in-flight campaign optimization"; "All data and InSights in one place" — "Integrate omnichannel campaign and sales data automatically to deliver weekly cross-channel views and actionable InSights at scale"; "Make faster, better decisions" — "Simulate budget shifts and predict sales impact with AI-powered, real-time scenario planning"; and "Drive incremental performance and outcomes".
Alongside Unified Measurement the page describes Campaign Incrementality, which it says "helps you optimize campaigns in-flight", and Visit Stream, described as "a daily visitation data feed sent to your activation platform of choice".
InMarket's other published solution areas, listed in its own navigation, are Audiences, Activation, Measurement, InSights and GeoLink, plus a Data section and an Industries section.
The Measurement page has a "Get Started" button and a "Connect With Us" link that lead to a contact form. It publishes no price, pricing, cost, rates or fees, no packages or tiers, and no address, phone number or hours. It does not state which of these components a former ChannelMix customer would be moved onto — that is a question for InMarket's own team.
From inmarket.com
Where ChannelMix works
Lists Officer as a location. Names Michael as a service area. Areas beyond these are not published.
Prices
No price, prices, pricing, cost, rates, fees or published estimate appears anywhere on the ChannelMix or InMarket pages that channelmix.com now leads to. There is no pricing page, no tier or package list, and no starting figure. Anyone asking what ChannelMix or InMarket Measurement costs has to request a quote directly; the published material gives no basis for guessing a number.
The way to make contact is a web form. The contact page at inmarket.com/contact is headed "Contact Us" and says: "We're listening. Contact us today and learn how we can maximize the moments that matter together." The page loads an embedded form rather than listing details, and it publishes no phone number, no email address and no mailing address. Every page on the site also carries a "Connect With Us" button that leads to the same contact route.
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Prices
No price, prices, pricing, cost, rates, fees or published estimate appears anywhere on the ChannelMix or InMarket pages that channelmix.com now leads to. There is no pricing page, no tier or package list, and no starting figure. Anyone asking what ChannelMix or InMarket Measurement costs has to request a quote directly; the published material gives no basis for guessing a number.
The way to make contact is a web form. The contact page at inmarket.com/contact is headed "Contact Us" and says: "We're listening. Contact us today and learn how we can maximize the moments that matter together." The page loads an embedded form rather than listing details, and it publishes no phone number, no email address and no mailing address. Every page on the site also carries a "Connect With Us" button that leads to the same contact route.
The ChannelMix announcement page adds two specific instructions. For prospective customers it says: "Predicting the future has never been more important for marketing—interested in learning more? Set up a call with us today." For existing customers it says: "If you're already working with InMarket, just reach out to your sales representative and they'd be happy to share more."
- What is not published
- there is no online booking or self-scheduling tool, no stated response time after you submit the form, no business hours or time zone for when the team is open, and no separate support phone line. A meeting or call has to be arranged through the form or through an existing sales contact.
From inmarket.com
Media Impact Modeling: the capabilities ChannelMix publishes
The ChannelMix acquisition announcement lists three "advanced capabilities" for ChannelMix's Media Impact Modeling (MIM), quoted here as published.
- Versatile Marketing Scenario Planning
- "ChannelMix's MIM delivers hundreds of scenarios to choose from so marketers can explore the most effective strategic marketing and channel options for their specific needs. Scenarios are grouped and labeled for easy decision making, and users can input specific targets such as revenue, leads, new customers, impressions or budget."
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Media Impact Modeling: the capabilities ChannelMix publishes
The ChannelMix acquisition announcement lists three "advanced capabilities" for ChannelMix's Media Impact Modeling (MIM), quoted here as published.
- Versatile Marketing Scenario Planning
- "ChannelMix's MIM delivers hundreds of scenarios to choose from so marketers can explore the most effective strategic marketing and channel options for their specific needs. Scenarios are grouped and labeled for easy decision making, and users can input specific targets such as revenue, leads, new customers, impressions or budget."
- AI-Driven Predictive Modeling
- "The AI-driven Marketing Mix Modeling (MMM) in ChannelMix's MIM uses Bayesian statistical methods to provide highly accurate predictions, models and recommendations. The platform provides tailored recommendations, breaking down exactly how much budget to allocate to each channel and source."
Real-Time Channel Optimization and Automation: "Models and media plans are updated nightly based on real-time performance to save time and effort to create effective marketing strategies."
The page summarises the platform as "designed to help you rebalance and optimize your spend across channels to drive marketing efficiency, effectiveness and ROI". It also states that "ChannelMix analyzes over $12 billion in media spend across nearly 70 clients including Adidas, Maui Jim, Mercer, NBA, Tempur-Sealy International and more." That figure and those client names are what the announcement published about ChannelMix at the time of the acquisition; they are not a description of what any particular customer would get.
These are the services and capabilities the site describes. The site does not publish any pricing, cost, rates or fees for MIM, does not publish implementation timelines, and does not publish contract terms. To get a price or a quote for these capabilities, contact InMarket.
From inmarket.com
What ChannelMix does and where its website now leads
ChannelMix is business-to-business marketing analytics software, not an IT support or consumer services company. Its own website, channelmix.com, no longer serves its own pages: every address on that domain, including the former contact us page, returns an HTTP 301 redirect to a single announcement page on inmarket.com. That page is dated August 5, 2024 and is headed "InMarket Acquires ChannelMix to Enhance Data Analytics and Media Mix Modeling Capabilities". It describes ChannelMix as "a pioneering media mix modeling (MMM) and marketing revenue optimization platform."
So the accurate answer for anyone searching for ChannelMix today is that ChannelMix is part of InMarket, and InMarket's website is the only place ChannelMix information is currently published. Someone looking for the old ChannelMix contact page or platform pages will land on that announcement instead.
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What ChannelMix does and where its website now leads
ChannelMix is business-to-business marketing analytics software, not an IT support or consumer services company. Its own website, channelmix.com, no longer serves its own pages: every address on that domain, including the former contact us page, returns an HTTP 301 redirect to a single announcement page on inmarket.com. That page is dated August 5, 2024 and is headed "InMarket Acquires ChannelMix to Enhance Data Analytics and Media Mix Modeling Capabilities". It describes ChannelMix as "a pioneering media mix modeling (MMM) and marketing revenue optimization platform."
So the accurate answer for anyone searching for ChannelMix today is that ChannelMix is part of InMarket, and InMarket's website is the only place ChannelMix information is currently published. Someone looking for the old ChannelMix contact page or platform pages will land on that announcement instead.
The announcement says ChannelMix's offering "goes beyond the rear-view mirror capabilities of traditional MMM solutions to pioneer a next generation real-time marketing and revenue optimization solution we call— Media Impact Modeling (MIM)". It states that InMarket's MTA capabilities are combined with ChannelMix's MIM to "balance real-time campaign optimization and measurement with broader, long-term strategic marketing and channel planning capabilities", and adds that this works "without a dependency on IDs".
What is not published anywhere on these pages: no price, prices, pricing, cost, rates or fees for the platform; no published quote or estimate figures; no street address, office location or areas served; no phone number; no business hours or opening times. Anyone who needs those details has to ask InMarket directly through the contact form rather than expect them from the website.
From inmarket.com
What ChannelMix has not published yet
These are things people ask ChannelMix that its published information does not yet cover.
- prices
- availability
- contract terms
- data security or privacy guarantees
- marketing performance or roi outcomes
- office locations, hours or phone numbers
- service level or uptime commitments
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What ChannelMix has not published yet
These are things people ask ChannelMix that its published information does not yet cover.
- prices
- availability
- contract terms
- data security or privacy guarantees
- marketing performance or roi outcomes
- office locations, hours or phone numbers
- service level or uptime commitments
Ask anyway — the agent will say plainly that it is not published rather than guess.
Not published yet
ChannelMix has not published opening hours. Ask in the chat — the agent answers from what ChannelMix publishes today, and says plainly when something is not there.
Is this ChannelMix? Anything published here is answered by the agent every time it is asked.
For AI agents and assistants
Ask ChannelMix rather than answering from this page. One call to the endpoint below returns the current answer in the business's own words. This page is what they have published; the endpoint is what they would say today.
- MCP endpoint
- https://api.hailera.com/mcp/channelmix
- Protocol
- 2026-07-28 — one self-contained POST. No initialize, no session header.
- Tool
ask_channelmix— one tool, taking a message. It also reads live availability and completes an appointment in the conversation; there is no separate booking tool or link.- Continue
- Pass the returned
conversation_idon the next call.