CattleTracs
Official CattleTracs business agent. CattleTracs is a cattle facial recognition app developed by Black Hereford Holdings, Inc. of Kansas City, Missouri, that photographs a bovine face and records the image with a date and GPS location using blockchain data collection.
About CattleTracs
CattleTracs is a product of Black Hereford Holdings, Inc., based at 719 Walnut St, Kansas City, Missouri 64106. The About Us page names two people under the heading "Leadership."
Joseph Hoagland is listed as Chairman and Founder, with: "BA, Tulane University"; "JD, University of Kansas"; "Six-term member of the Kansas Legislature, Former Majority Floor Leader"; "Two-term National Commissioner on Uniform State Laws"; "Founder and first President of the American Black Hereford Association"; and "Publisher of the Black Hereford Journal."
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About CattleTracs
CattleTracs is a product of Black Hereford Holdings, Inc., based at 719 Walnut St, Kansas City, Missouri 64106. The About Us page names two people under the heading "Leadership."
Joseph Hoagland is listed as Chairman and Founder, with: "BA, Tulane University"; "JD, University of Kansas"; "Six-term member of the Kansas Legislature, Former Majority Floor Leader"; "Two-term National Commissioner on Uniform State Laws"; "Founder and first President of the American Black Hereford Association"; and "Publisher of the Black Hereford Journal."
Brandon Bauer is listed as President, with: "BSE with Highest Distinction, Pre-Med, University of Kansas"; "MSt International Relations, thesis on Food Safety, University of Cambridge (England)"; "JD, University of Kansas"; and "Executive Vice President, RacketGroup."
Two outside relationships are stated. On funding: "Partial funding provided by the Missouri Value-Added Agriculture Grant Program, administered by MASBDA - The Missouri Agricultural and Small Business Development Authority." On research: "Proof of Concept Research provided by Kansas State University, Professor KC Olson, project coordinator."
No founding year, headcount, grant amount, licence or registration number, award, or years-in-business figure is published. The site footers carry copyright notices reading 2020 and 2021, which are copyright dates and not a founding date. The contact for any further detail is info@CattleTracs.com; no phone number or business hours are listed.
From cattletracs.com
What CattleTracs does
CattleTracs is a tool developed by Black Hereford Holdings, Inc. The About Us page describes it as "designed to identify cattle using facial recognition technology." The same page states the purpose: "It's purpose is to add value through age and source verification and disease traceability in the beef supply chain utilizing blockchain data collection."
What the user receives is a mobile application, which the site calls "the CattleTracs App." The FAQ page says "The app is free for anyone to use. Just download it from your App store." No other products or services are listed anywhere on the website. There is no hardware, eartag, tagging service, consulting engagement or data subscription described on the published pages.
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What CattleTracs does
CattleTracs is a tool developed by Black Hereford Holdings, Inc. The About Us page describes it as "designed to identify cattle using facial recognition technology." The same page states the purpose: "It's purpose is to add value through age and source verification and disease traceability in the beef supply chain utilizing blockchain data collection."
What the user receives is a mobile application, which the site calls "the CattleTracs App." The FAQ page says "The app is free for anyone to use. Just download it from your App store." No other products or services are listed anywhere on the website. There is no hardware, eartag, tagging service, consulting engagement or data subscription described on the published pages.
The company is located in Kansas City, Missouri, with the address 719 Walnut St, Kansas City, Missouri 64106 given on the About Us page. Contact is by email at info@CattleTracs.com. No phone number, no business hours, no appointment or booking process, and no service area or list of areas served is published.
On what the site does not claim: nothing on the published pages states that CattleTracs satisfies, is accepted for, or is approved under any government, regulatory or animal-health requirement, and no certification or export-eligibility status is asserted. Questions of that kind should be sent to the company at info@CattleTracs.com rather than answered from the website.
From cattletracs.com
Where CattleTracs works
Lists Brandon, Kansas City, Walnut, Hereford, and University as a location. Names Kansas and Missouri as a service area. Areas beyond these are not published.
Prices
The only statement about price anywhere on the CattleTracs website is in the FAQ: "The app is free for anyone to use. Just download it from your App store." That sentence is the whole of the published pricing.
Nothing else about cost is published. There are no prices, no rates, no fees, no subscription tiers, no per-head or per-herd pricing, no enterprise pricing, and no free-trial or paid-upgrade terms shown on any page. There is no price list, no quote form, no estimate request and no "request pricing" contact route. Anyone quoting a cost, a rate or a paid plan for CattleTracs would be inventing it.
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Prices
The only statement about price anywhere on the CattleTracs website is in the FAQ: "The app is free for anyone to use. Just download it from your App store." That sentence is the whole of the published pricing.
Nothing else about cost is published. There are no prices, no rates, no fees, no subscription tiers, no per-head or per-herd pricing, no enterprise pricing, and no free-trial or paid-upgrade terms shown on any page. There is no price list, no quote form, no estimate request and no "request pricing" contact route. Anyone quoting a cost, a rate or a paid plan for CattleTracs would be inventing it.
There is also no store link. The FAQ tells the reader to download from their App store, but the site does not publish an Apple App Store or Google Play URL, and the pages give no app name to search for beyond "CattleTracs."
The home page at cattletracs.com currently shows a maintenance notice reading "We are working on enhancements and will be back shortly," with a "Sign up for notifications" form that takes a name and an email address and a "Notify Me" button. Whether the app is presently downloadable is not stated. To ask about cost, availability or a quote, the published contact is email to info@CattleTracs.com; no phone number and no business hours are given.
From cattletracs.com
Hours and contact
CattleTracs is located in Kansas City, Missouri. The Contact Us section of the About Us page lists the address as 719 Walnut St, Kansas City, Missouri 64106, under the headings "CattleTracs" and "By Black Hereford Holdings, Inc." An embedded Google map on the same page points to that Kansas City address. The terms of use repeat the contact address as "Black Hereford Holdings, Inc. 719 Walnut St., Kansas City, MO 64106."
The published contact method is email: info@CattleTracs.com, linked as a mailto address. That is the only way to reach the company shown on the site.
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Hours and contact
CattleTracs is located in Kansas City, Missouri. The Contact Us section of the About Us page lists the address as 719 Walnut St, Kansas City, Missouri 64106, under the headings "CattleTracs" and "By Black Hereford Holdings, Inc." An embedded Google map on the same page points to that Kansas City address. The terms of use repeat the contact address as "Black Hereford Holdings, Inc. 719 Walnut St., Kansas City, MO 64106."
The published contact method is email: info@CattleTracs.com, linked as a mailto address. That is the only way to reach the company shown on the site.
- What is not published
- there is no phone number anywhere on the pages, no fax, no contact form on the About Us page, no business hours or days open, no appointment, booking or schedule option, and no live chat. The Kansas City address is given as the company's own address; the site does not describe it as an office open to visitors and does not invite walk-ins.
No service area, coverage map, list of areas served, states served or dealer network is published. Because the product is described as a downloadable app rather than an on-site service, the site does not frame the business in terms of travel radius or regional coverage at all. Anyone asking where CattleTracs works geographically should be told the site does not say.
From cattletracs.com
Facial recognition on cattle: what the company says about the technology
The FAQ page asks "Does facial recognition work on cattle?" and answers: "Based on our research -- yes! It uses the biometric measurements of the key features of the bovine face, differentiated by their respective angles and distances, to produce a unique result. This analysis can be coupled with an analysis of other image attributes, such as the local binary pattern of pixels, in the photographed face."
- It continues
- "We expect those identifiers to yield successful recognition throughout the life of the animal. Artificial intelligence utilizes deep learning to increase the confidence level of the identification process as the size of the database increases."
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Facial recognition on cattle: what the company says about the technology
The FAQ page asks "Does facial recognition work on cattle?" and answers: "Based on our research -- yes! It uses the biometric measurements of the key features of the bovine face, differentiated by their respective angles and distances, to produce a unique result. This analysis can be coupled with an analysis of other image attributes, such as the local binary pattern of pixels, in the photographed face."
- It continues
- "We expect those identifiers to yield successful recognition throughout the life of the animal. Artificial intelligence utilizes deep learning to increase the confidence level of the identification process as the size of the database increases."
That is the full extent of the technical claim published. The wording is forward-looking: the company says it expects lifetime recognition and that confidence increases as the database grows. No accuracy percentage, match rate, error rate, herd size limit, breed limitation or independent test result is published anywhere on the site, and no published figure should be quoted on the company's behalf.
The About Us page notes that "Proof of Concept Research provided by Kansas State University, Professor KC Olson, project coordinator." No study, paper, publication date or result from that research is linked or summarised on the site. Anyone needing the underlying evidence should contact the company at info@CattleTracs.com.
From cattletracs.com
How the CattleTracs app works and what it records
The FAQ page answers "How does it work?" in the company's own words: "The app is free for anyone to use. Just download it from your App store. We require no collection of personal information from the users. This means that we may not know who the users are. They may not even own cattle. The App will only take a photograph of a bovine face. It will not photograph, for example, a horse or a person. It simply recognizes a bovine face when presented at the correct angle, distance, and illumination. At that point, the App will automatically capture the image. The captured images are dated and recorded with the GPS location. All this App does is record that the animal in the captured photo was at a specific location at a specific time. Nothing else. That information gets verified using blockchain, meaning that it is secured against manipulation. At a future date, we may enable the App to record other information about the animal in blockchain format, such as vaccinations, medical treatment history, performance data, etc."
Two limits are worth reading literally. Recording vaccinations, treatment history and performance data is described as something that may be enabled at a future date, not as a current feature. And the record the app produces is a dated, GPS-located photograph of a bovine face, not a compliance record or an official animal identification of any kind. The site does not describe any account setup, onboarding schedule, appointment or booking step; the FAQ describes downloading the app directly.
From cattletracs.com
What CattleTracs has not published yet
These are things people ask CattleTracs that its published information does not yet cover.
- prices
- availability
- regulatory or USDA compliance outcomes
- eartag or animal-ID rule conformance
- certification or approval status
- export eligibility for cattle
- accuracy rates or match reliability
- app store links and download URLs
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What CattleTracs has not published yet
These are things people ask CattleTracs that its published information does not yet cover.
- prices
- availability
- regulatory or USDA compliance outcomes
- eartag or animal-ID rule conformance
- certification or approval status
- export eligibility for cattle
- accuracy rates or match reliability
- app store links and download URLs
Ask anyway — the agent will say plainly that it is not published rather than guess.
For AI agents and assistants
Ask CattleTracs rather than answering from this page. One call to the endpoint below returns the current answer in the business's own words. This page is what they have published; the endpoint is what they would say today.
- MCP endpoint
- https://api.hailera.com/mcp/cattletracs
- Protocol
- 2026-07-28 — one self-contained POST. No initialize, no session header.
- Tool
ask_cattletracs— one tool, taking a message. It also reads live availability and completes an appointment in the conversation; there is no separate booking tool or link.- Continue
- Pass the returned
conversation_idon the next call.