# CARTO > Official CARTO business agent. CARTO provides a cloud-native Agentic GIS and location intelligence platform for organizations to run scalable spatial… ## Ask it a question CARTO answers for itself at https://api.hailera.com/mcp/carto. A client that speaks MCP can connect to that address; the tool is ask_carto and the protocol is 2026-07-28. Where this file and the agent disagree, the agent is current. ## About CARTO What CARTO is - CARTO is a cloud-native Agentic GIS platform and Location Intelligence platform. - It is designed to remove data fragmentation and technical bottlenecks in traditional GIS. - CARTO lets organizations build AI Agents, geospatial workflows and interactive maps directly inside their cloud data warehouse or lakehouse, so spatial analysis runs close to the data. - The platform is built to make spatial analysis accessible beyond specialist GIS teams, so data analysts, data scientists, developers and decision-makers can all work with geospatial insights. Who CARTO serves CARTO is used by organizations that need to make decisions using spatial data, including for example: - Insurance - Telecommunications - Financial services and banking - Retail and ecommerce - Marketing and advertising - Transport and logistics - Real estate and site planning - Public sector, mobility and smart cities - Environmental and risk-related use cases CARTO works with both individual teams and large enterprises that want scalable, governed spatial analytics in the cloud. How CARTO helps Using CARTO, organizations can: - Bring geospatial data and analysis into their existing cloud ecosystem, without creating new silos. - Run scalable spatial analytics (including AI-assisted analysis) on top of existing cloud data. - Visualize billions of data points in interactive maps and dashboards. - Use AI Agents and low-code tools so more people can ask geospatial questions in natural language. - Support decision-making in use cases such as network planning, risk assessment, site selection, and identifying growth opportunities. Company background - CARTO was founded in 2012. - The company has grown into a leading Location Intelligence and Agentic GIS platform used by hundreds of thousands of users. - CARTO is headquartered in New York, with offices in Madrid and Seville. - The team includes experts in spatial analysis and GIS development, and contributes to open-source projects such as PostGIS. Source: http://carto.com ## Where CARTO works Lists Madrid, New York City, Kent, and Enterprise as a location. Names Madrid, New York City, Kent, and Enterprise as a service area. Areas beyond these are not published. ## Prices Overall pricing approach - CARTO offers predictable pricing for enterprise spatial analytics, with an emphasis on straightforward pricing and no hidden add-ons. - Plans are designed so organizations can choose a model that fits how their teams work. - The website does not publish specific currency prices; instead, it focuses on plan structures and how usage is measured. Pay As You Go A flexible option focused on usage-based billing. - Who it is for: Individuals, teams and companies that want to start immediately and pay only for what they use. - Commitment: No upfront commitment; billed and paid monthly with a contract term noted on the pricing page. - Deployment options: Cloud, SaaS-only. - Usage: Metered per consumption (usage units tracked for workflow runs, map loads, analytics API calls and similar operations; location data services are billed per operation). - Location Data Services: Metered and capped. - Developer tools: Limited API access and tokens. - Support package: Standard. - Administration and security (examples from the page): Agentic GIS features, SSO, activity data and groups; no custom branding and no audit logs on this tier. Pay As You Go is described as suitable for: - Production applications with variable or unpredictable traffic. - Continuous integration and automated testing environments. - Data engineering workflows with fluctuating processing demands. - Growing teams and startups building their long-term spatial data architecture. Committed Tiers CARTO also offers Committed Tiers designed for organizations that need predictable costs and enterprise-grade governance. The pricing page describes three Committed Tiers: Enterprise - Who it is for: Business unit-level implementations of advanced spatial analytics. - Quota: A basic quota per year. - Deployment options: Cloud SaaS or self-hosted. - Location Data Services: Limited based on quota. - Support: Standard or Premium, depending on configuration. - Administration and security examples: Usage metrics, audit logs and custom branding. Strategic - Who it is for: Multi-departmental teams running analytics at scale. - Quota: Expanded quota per year. - Deployment options: Cloud SaaS or optional self-hosted. - APIs: Includes unlimited API access and tokens (as described on the page). - Support: Premium or Elite support options. Custom - Who it is for: Large enterprises and complex analytics scenarios. - Quota: High-volume quota per year. - Deployment options: Cloud SaaS or self-hosted (included). - APIs: Up to unlimited usage, depending on agreement. - Support: Elite support options. Committed Tiers are described as suitable for: - Business units running production spatial analytics. - Enterprise teams requiring features such as SSO, audit logs and SLAs. - Organization-wide deployments. - Teams with high or predictable usage volumes. Free trial - CARTO offers a free 14-day trial. - The trial includes access to all CARTO components, demo datasets and maps, plus a CARTO Data Warehouse instance, for evaluation purposes. - Production use is not permitted during the trial period. - At the end of the trial, customers can move to Pay As You Go or choose one of the Committed Tiers. Billing and marketplaces - For Pay As You Go, customers are billed monthly based on consumption. - For Committed Tiers, customers pay upfront annually for a fixed usage quota and additional enterprise features. - CARTO supports cloud marketplace billing on Google Cloud, AWS, Azure and Snowflake for both Pay As You Go and Committed Tiers, allowing organizations to draw down existing cloud spend commitments. Where to get an exact quote - The website invites prospective customers to talk to the CARTO team or request a demo to discuss a plan and obtain pricing for their specific needs. - Exact prices, detailed unit costs and contract terms are not listed publicly on the pages we reference; customers should contact CARTO directly for those details. Source: http://carto.com ## Hours and contact Ways to start using CARTO The website describes several ways to begin working with CARTO: Free trial - CARTO offers a free 14-day trial of the platform. - The trial includes access to key components of the platform, demo datasets and maps, and a CARTO Data Warehouse instance. - Trials are intended for evaluation only; production use is not permitted during the trial period. - At the end of the trial, users can move to a Pay As You Go model or select a Committed Tier. Pay As You Go - Teams can start immediately on a Pay As You Go plan and pay only for what they use. - This option is aimed at teams that value operational flexibility and want production-ready access without an upfront commitment. Requesting a demo - Many pages include "Request a demo" and "Talk to us" calls to action. - Prospective customers can schedule a short meeting (for example, a 20-minute session mentioned on the site) with CARTO experts to understand how spatial analysis could work in their organization. Learning and enablement resources CARTO provides a range of resources to help users learn about spatial analytics and the platform: - Documentation: Technical and product documentation to help with setup and usage. - Academy: Learning resources for spatial analysis and CARTO. - Blog and reports: Articles and downloadable reports on spatial analytics trends, cloud-native GIS, AI and governance. - Webinars and events: Live and on-demand sessions that explore specific use cases and best practices. - Customer stories: Case studies showing how organizations in different industries use CARTO. These resources are linked from the main navigation under sections such as Resources, Documentation and Academy. Support and professional services Support packages - CARTO offers a range of support packages (for example, Standard, Premium and Elite, depending on plan). - Support options help customers get value from the platform from onboarding through ongoing guidance. - Details of support levels and SLAs are described on the pricing and support pages; exact terms are not fully listed in the text we reference here. Professional Services - CARTO's Professional Services team can help organizations accelerate projects and modernize their spatial analytics. - The team brings expertise in spatial data science, app development, GIS and cloud architecture. - Professional Services can assist from initial design through to production deployment. Contact and company information - The site includes "Talk to us", "Request a demo" and similar contact links that connect visitors with CARTO's team. - A "Contact our experts" call to action appears on the About Us page. - The website footer links to pages such as Terms and Privacy Notice for legal and privacy information. For specific support issues, contract details, SLAs or legal terms, callers should refer to CARTO's official support and legal pages or contact the CARTO team directly, since those details are not fully reproduced in this knowledge. Source: http://carto.com ## CARTO platform components and capabilities Core components CARTO provides an end-to-end Agentic GIS and Location Intelligence platform built for the cloud. Key components described on the website include: AI Agents - Build and deploy AI Agents to perform complex geospatial tasks using natural language. - Use AI Agents to make spatial insights more accessible across the organization, not just to GIS experts. - Support end-to-end decision-making using AI-driven analysis and interactive maps. Analytics - Low-code, drag-and-drop tools for spatial analysis, including Workflows. - Hundreds of ready-to-use analysis components, with native machine learning and AI integrations. - CARTO Analytics Toolbox and Workflows help automate and scale geospatial analytics in the cloud. Visualization - Create rich, interactive visualizations from very large datasets (billions of data points), directly from cloud data warehouses. - Use CARTO Builder to create maps and dashboards. - Interact with maps and dashboards using natural language to get instant insights. App Development - Framework-agnostic, enterprise-grade application development for geospatial apps. - Apps run directly in the customer's data lakehouse or cloud data warehouse, reducing the need for complex back-end ETLs or data replication. - Uses technologies such as deck.gl, web-GL and GPU acceleration for high-performance visualization. Data Observatory - Access to a large catalog of ready-to-use, curated spatial datasets from leading providers (described on the site as more than 12,000 datasets). - Data is accessible directly in the customer's cloud data warehouse. Cloud-native architecture - CARTO is described as a 100% cloud-native GIS platform. - It is designed so that a customer's spatial data does not need to leave their cloud ecosystem. - The platform supports deployment in cloud environments including Google Cloud, AWS, Azure and Snowflake. Governance, security and scalability - CARTO is built for enterprise use, with emphasis on data governance and security. - The platform supports SOC 2 Type II compliant environments (as referenced on industry pages). - Features such as SSO, audit logs, usage metrics and activity data are available on certain plans. - The architecture is designed to scale spatial analytics across teams, departments and large datasets. Typical workflows enabled Organizations use CARTO's platform to: - Design and run repeatable spatial analytics workflows for business questions. - Combine internal and external spatial datasets for richer analysis. - Build internal tools, dashboards and AI Agents that deliver spatial insights to business users. - Integrate spatial analytics into existing data pipelines and applications in the cloud. Source: http://carto.com ## CARTO solutions by industry and use case Industries highlighted on the website CARTO showcases spatial analytics solutions for a wide range of industries, including: - Insurance - Telecommunications - Financial services and banking - Retail - Marketing and advertising - Transport and logistics - Real estate - Public sector and smart cities - Environmental and risk-related sectors Example: Financial Services For financial services organizations (including banks, insurers and investment firms), CARTO emphasizes: - Breaking down data silos between analytics teams and decision-makers. - Real-time insights through dynamic dashboards and interactive maps. - Short learning curves and secure, governed environments (for example, SOC 2 Type II environments mentioned on the site). Typical financial services use cases described include: - Market analysis and branch network optimization. - Risk management, including climate, economic and fraud-related risk. - Compliance assessment (ESG, financial inclusion and regulatory reporting). - Asset valuation using up-to-date spatial and neighborhood data. - Due diligence on new investments using scalable, repeatable spatial workflows. Cross-industry use cases CARTO's Solutions and industry pages describe many recurring spatial analysis use cases. Examples include: Site selection and network planning - Planning new locations, consolidating existing sites, or monitoring performance across networks such as retail stores, branches or dealerships. - Using Location Intelligence to avoid costly mistakes when opening, closing or relocating sites. Geomarketing and audience analytics - Planning and measuring Out of Home (OOH) and mobile advertising campaigns. - Using location data to understand real-world consumer behavior. - Improving targeting and ROI through hyper-local insights. Supply chain and logistics optimization - Using spatial analytics to optimize supply chains, routing and fleet operations. - Improving visibility, reducing costs and meeting modern customer expectations for speed and reliability. Risk analysis and catastrophe modeling - Modeling climate and environmental risks, including catastrophe scenarios for insurers. - Using climate and hazard data streams to manage capital, assess disaster impact and refine policy selection. Environmental and mobility analytics - Monitoring environmental change (such as pollution or forest fires) with spatial data. - Supporting mobility planning and smart city initiatives using sensor data for areas such as waste management, lighting and public transport. Fraud detection and compliance - Understanding the spatial context of potentially fraudulent claims or transactions. - Detecting patterns across geography that can help flag and prevent fraud. - Supporting ESG and regulatory reporting with auditable, cloud-native spatial analytics. Territory and sales planning - Designing and balancing territories for sales and field service teams. - Using spatial data to improve productivity and reduce operational costs. How customers engage - Many solution pages invite visitors to request a demo or talk to the CARTO team to explore how these use cases apply in their organization. - CARTO also publishes reports, webinars, customer stories and other resources that show applied examples of spatial analytics in different industries. Source: http://carto.com ## What CARTO has not published yet These are things people ask CARTO that its published information does not yet cover. - prices - availability - contract terms - service levels or slas - delivery times - implementation timelines - performance guarantees - compliance status Ask anyway — the agent will say plainly that it is not published rather than guess. ## Where this comes from http://carto.com