Brentonway

Operating principles

• Extension of your marketing team: Brenton Way extends internal marketing teams to strengthen strategy and results.
• Challenge the status quo: The agency seeks innovative solutions that drive meaningful change.
• Embrace growth opportunities: Strategies are designed to identify and maximize sustainable business potential.
• Innovative approach: Custom-built technology is combined with creative strategy.
• Embedded, not outsourced: The team works as part of the client's team, with accountability and decisions built around the business rather than a templated playbook.
• Strategy that compounds: Plans begin with client data and focus on channels that move meaningful business numbers.
• Results that hold up: Success is evaluated through pipeline, revenue, and retention rather than vanity metrics.

Brenton Way's proprietary AI growth system is called IcarusX. It helps capture learnings, analyze performance, connect reporting, and turn meetings, tests, and campaign data into sharper next actions. Senior marketers retain responsibility for positioning, strategy, creative direction, and final recommendations.

Offices

• Woodland Hills, California: 6303 Owensmouth Ave #10, Los Angeles, CA 91367, United States
• Palo Alto, California: 228 Hamilton Ave 3rd Floor, Suit 4, Palo Alto, CA 94301, United States
• Los Angeles, California: 10880 Wilshire Blvd UNIT 1109, Los Angeles, CA 90024, United States
• New York, New York: 41 Madison Ave, New York, NY 10010, United States
• Chicago, Illinois: 22 W Washington St Suite 1510, Chicago, IL 60602, United States

A full brand identity package can include:

• Logo files in vector, PNG, and social-ready formats
• A brand style guide
• Typography and color specifications
• Logo usage rules and imagery guidelines
• Tone-of-voice guidance
• Business-ready presentations
• Digital collateral templates
• Social media brand assets
• An organized digital library

The assets are designed for use across marketing channels and business communications.

Data-driven approach

Brenton Way informs brand decisions through social listening, competitor positioning analysis, and monitoring of thought-leader conversations. The objective is to build an identity based on market intelligence rather than aesthetics or trends, while helping the team align around unified goals.

The agency can support full rebrands and lighter refreshes by assessing existing brand equity, identifying what should change, and preserving elements that audiences already connect with.

Optional modules

Available add-ons include a brand voice guide with vocabulary, do-and-don't copy patterns, and AI prompt presets; a design system and template kit; and a coordinated brand launch campaign covering internal rollout, customer communications, and paid and organic promotion.

A typical brand identity project takes 4–8 weeks, depending on scope, discovery, research, concept development, revision rounds, and final asset delivery.

Brenton Way creates written and visual content designed to rank, resonate, and convert. Its in-house writers use audience, traffic, search-trend, and competitor data to inform content strategy.

Content formats

Services can include:

• Blog posts and articles
• Social copy
• Email campaigns
• Landing pages
• Whitepapers
• eBooks
• Infographics
• Video scripts
• Long-form guides

Each asset is built around a target audience and measurable goal. Content may be repurposed into infographics, videos, eBooks, and social materials so one researched article can support multiple formats and channels.

Workflow

Clients receive live, cloud-based access to content in progress and can provide feedback through the platform. Written content can also be scheduled across social platforms for consistent publishing.

Experienced in-house writers research the client's market and competitor landscape to create content that is shareable, searchable, relevant, and positioned to support authority. Topic planning considers traffic sources, audience demographics, search trends, user intent, and the likelihood of ranking.

Measurement and add-ons

Content performance may be measured through organic traffic, keyword rankings, engagement rate, time on page, social shares, and conversions tied to revenue. Reporting includes a monthly report and quarterly strategy session.

Optional modules include converting written content into infographics, transforming articles into videos, and developing existing content into lead-generating eBooks.

Brenton Way offers 14 services that can be combined into a single growth program:

• ChatGPT Ads and AI-native advertising strategy
• Creative studio
• Paid media
• Search growth and SEO
• Digital PR
• Answer engine optimization (AEO)
• Influencer marketing
• Content marketing
• Brand identity
• Conversion optimization
• Web design
• AI marketing operations
• Email marketing
• Social media

Growth and marketing services

Paid media provides full-funnel marketing support. SEO focuses on search growth, while digital PR uses strategic media outreach, data-driven story development, and journalist relationship management to build authority and rankings. Influencer marketing supports brand recognition and relationship building.

Email marketing supports accelerated growth, and social media combines strategic content creation, community engagement, and data-driven optimization. Conversion optimization improves important pages, while web design includes custom website, landing-page, and ecommerce design.

Creative and brand services

The Creative Studio provides in-house production for rapid experimentation across ads, landing pages, lifecycle marketing, and social. Brand identity work helps businesses identify and communicate their "why." Content marketing covers written and visual storytelling.

AI marketing operations

AI marketing operations can include custom AI systems for SEO, ads, email, content, and creative, including content and SEO engines, paid-ads automation, and email and lifecycle flows.

Brenton Way can map the right channels, creative, and measurement plan around a company's current growth goals rather than recommending every service at once.

AEO process

Brenton Way audits pages that may influence qualified AI-search discovery and identifies obstacles such as limited crawl access, unclear entities, missing structured data, stale proof, unsupported claims, thin answer blocks, or weak internal links.

The resulting roadmap can connect AEO improvements to SEO, content, digital PR, and conversion tracking. Work may include:

• Concise answer blocks and FAQ structures
• Comparison content and source-backed proof
• Author, brand, product, and service signals
• Schema and structured data
• Page hierarchy, canonical signals, and internal links
• Service definitions and product or service attributes
• llms.txt readiness
• Prompt and competitor citation tracking

Performance can be evaluated through AI-search referrals, assisted conversions, branded search demand, prompt-level visibility, citation patterns, competitor appearances, and the pages or sources referenced by AI systems.

Optional modules

Additional AEO modules include monthly prompt and competitor tracking, AI-ready content production for pillar pages, FAQs, comparison pages, and resource updates, and digital PR for entity authority through earned mentions, expert quotes, and source placements.

Brenton Way offers a free AI-search visibility audit that takes two minutes, requires no signup, and provides a personalized report.

Best fit

Brenton Way is strongest for funded startups, scaleups, and established brands with an existing product, demand, and enough data to support growth decisions. Relevant industries include ecommerce, beauty, wellness, healthcare, local services, SaaS, CPG, and B2B.

The agency works best with founders, CMOs, and heads of growth who want a senior team to diagnose, build, test, and own outcomes across the funnel. It is a weaker fit for pre-product companies, businesses still searching for an offer, or organizations seeking only an inexpensive vendor for isolated tasks.

Engagement and measurement

Engagements are scoped as custom monthly retainers based on channel mix, creative volume, analytics complexity, speed, and the amount of work an internal team can own. Narrow single-channel engagements may be smaller, while full-funnel programs require investment across strategy, execution, media, creative, and measurement.

Brenton Way measures outcomes such as revenue, qualified pipeline, CAC, ROAS, LTV, conversion rate, retention, payback period, and organic or AI-search visibility where relevant. Every engagement starts with a scorecard and reporting cadence.

Paid media, landing-page, lifecycle, and conversion tests can produce signal within weeks. SEO, AEO, content, digital PR, and brand-authority work generally take longer to compound through rankings, citations, demand, and trust.