Boostability

How Boostability works

Boostability describes its approach as technology-enabled and people-powered:

• A 100% in-house fulfillment team handles SEO work.
• SEO experts and customer managers support campaigns.
• Launchpad software makes campaign tracking accessible.
• The company focuses on small businesses, long-term strategies, personalized campaigns, and scalable fulfillment.

Boostability also supports communities through quarterly employee volunteering and donations to causes including youth LGBTQ+ support centers and equine therapy treatment facilities.

The company's mission is to help partners and their small-business customers succeed online.

Services available

• Small Business SEO: Packages designed for sustainable growth.
• Local SEO: Support for local search and map-pack visibility.
• AI-Powered SEO: Data used to predict and adapt to ranking factors.
• Link Building: High-quality, relevant backlinks from trusted sites.
• Content Marketing: Blogs and copy designed to rank and convert visitors.
• Web Design: SEO-optimized websites built for speed and performance.

The Be Found Framework

The Be Found Framework is a structured approach to improving visibility across traditional and AI-driven search. It aligns SEO strategy with Classic, Local, and AI-driven search experiences. Activities described on the website include monitoring AI overviews and agentic-search impact and creating content that answers questions prioritized by AI systems.

Boostability also offers a free website analysis to identify technical gaps, content opportunities, and local-visibility opportunities.

• Transparent reporting.
• Visibility into campaign progress.
• A central place for client campaign data.
• Real-time, detailed white-label reporting.
• Tracking for campaign deliverables, recommendations, and progress.

The platform is designed to scale as a partner's business grows and to help campaigns move efficiently.

Learning and diagnostic resources

Boostability provides resources for agencies, resellers, and small businesses, including:

• Framework checklists, proposal templates, and sales decks.
• Guides and playbooks covering Classic, Local, and AI SEO.
• A free website-analysis tool for technical gaps, content opportunities, and local-visibility improvements.
• The *Behind the Boost* podcast, featuring entrepreneurs, agency owners, and marketing professionals.
• Blog content covering search developments, thought leadership, and SEO fundamentals.

Reseller partners

White-label SEO solutions help agencies scale, support client retention, and provide long-term client value. Partners receive turnkey solutions, transparent reporting, dedicated partner managers, sales support, and in-house fulfillment.

Referral partners

The SEO referral program provides turnkey fulfillment, partner tools, and integration with an existing service stack. Referral partners can offer SEO under their own brand.

Support for agency partners

Partners have access to:

• A dedicated Partner Growth Manager for campaign communication and progress.
• Launchpad, which provides campaign visibility and transparent reporting.
• Educational materials and sales assets.
• Free sales support, including assistance on live sales calls.
• Access to Boostability's expertise, resources, tools, software, and industry relationships.

Boostability states that its Sales Support team has a documented 30% close rate. The partner model is intended to help agencies add SEO without building an in-house team or taking on the associated technology and overhead costs.

Local SEO fulfillment

White-label local SEO activities can include:

• Researching local-search keywords.
• Developing listings for local business directories, including Google My Business.
• Optimizing image alt text and meta information.
• Optimizing and repurposing existing content.
• Creating new content reflecting E-A-T.
• Building links to increase authority.
• Providing dashboard access for deliverables, recommendations, and progress.
• Providing detailed performance reporting.

Link building

The link-building approach includes creating and optimizing business profiles, directory and citation building, outreach to high-authority websites, and guest blogging. Boostability describes these activities as white-hat practices intended to support authority, visibility, and brand awareness.

Content writing

White-label content services include in-depth keyword research, on-site SEO recommendations, website content creation, and SEO-optimized blog articles. Content is developed around searcher intent and is intended to reach targeted audiences, support lead generation, and improve conversions.

All SEO tasks are completed in-house by SEO professionals, with campaign activity tracked through Launchpad.