Boomcycle

Boomcycle provides founder-led strategy with full-team execution and a high-touch approach. Its proprietary Marketing Intelligence System and AI-enhanced strategies are used to help businesses identify effective marketing channels, improve online visibility, and generate leads.

David Victor holds a BSCS from California State University East Bay and previously spent 14 years in software development, including technical support, release engineering, PHP and C# .NET web application development, and project management.

Boomcycle has worked with businesses and organizations including medical practices, tech startups, plumbers, HVAC contractors, nonprofits, real estate agencies, medical spas, software developers, retailers, charities, and local service providers.

Search and visibility

• Search engine optimization focused on technical optimization, content strategy, sustainable growth, and lead generation
• Local SEO and Google Business Profile optimization for Google Maps visibility and Map Pack rankings
• Paid search advertising through Google Ads and Bing Ads
• Social media management to engage users and create demand

Websites and content

• Intelligent web design informed by search data and the terminology prospects use
• Web management, including security, backups, performance optimization, and updates
• Professional videography, drone work, and video production for brand content, YouTube, and social ads

Strategy and measurement

• Digital marketing guidance and holistic strategy
• Conversion Rate Optimization and marketing automation
• Marketing Intelligence System reporting for phone calls, web forms, PPC, SEO, customer journeys, lead data, and call transcriptions
• Actionable analysis of visitor and online marketing data to improve user experience and marketing performance

Paid search uses a pay-per-click model: advertisers pay when a user clicks an advertisement. Ad placement is determined through a real-time auction that considers the bid and landing-page quality score. Paid search can provide visibility immediately, depending on campaign management.

Boomcycle's paid search management is a monthly service priced according to planned advertising spend. There is also a one-time account setup fee, called a build. Fees are due in advance of the month's work. A new campaign can typically be ready for approval within five business days after the first invoice and setup fee are paid in full.

Management services are available for Google Ads, Bing Ads, Meta Ads, and TikTok Ads. Boomcycle can also set up YouTube, display network, remarketing, and shopping ads. Google Ads reports are sent as PDFs on the second day of each month.

Published Google Ads management pricing

| Monthly ad spend | Monthly management | Setup | |---|---:|---:| | Up to $5,000/month | $1,995/month | $1,995 | | Up to $10,000/month | $2,995/month | $2,995 | | Up to $15,000/month | $3,995/month | $2,995 | | Up to $20,000/month | $4,995/month | $3,495 |

Campaign performance can be evaluated using metrics such as click-through rate, conversion rate, cost per conversion, quality score, and return on ad spend.

Local SEO strategies address geographical relevance and local search signals. Google Maps rankings are influenced by proximity, relevance, and prominence. Optimization may include:

• Completing and accurately maintaining business information
• Selecting relevant business categories
• Adding high-quality photos
• Collecting and responding to customer reviews
• Posting updates and answering questions
• Using available products, services, and attributes
• Keeping Google Business Profile and website information consistent
• Building accurate citations and local backlinks
• Creating location-specific pages and locally relevant content for service areas

Boomcycle states that initial ranking improvements may appear within weeks, with typical results beginning within one to three months and significant improvements taking three to six months, depending on competition and the starting position. Local SEO is an ongoing process.

The service is available in San Francisco, Mountain View, Modesto, Oakland, Concord, Santa Rosa, Fairfield, Santa Clara, Silicon Valley, Menlo Park, Palo Alto, Stockton, Walnut Creek, Napa, San Jose, Danville, San Ramon, Fremont, Sacramento, Cupertino, Sunnyvale, Blackhawk, Pleasanton, Berkeley, Redwood City, and Hayward.