Bonfire Red

The capabilities page groups Bonfire Red's services into six areas, listed verbatim below. No price, rate, or fee is attached to any of them on the site. Brand strategy and identity: The Brand Platform, brand positioning, alignment gap analysis, brand architecture, naming, visual identity, verbal identity voice and tone, messaging frameworks, future state visioning, living interactive brand styleguide, brand collateral, and employer brand. Digital experience and design: UX and UI design, website and microsite design, ecommerce, digital ecosystem integration, mobile applications, interactive kiosks, decision support tools, rapid prototyping, proof of concept, experience roadmapping, accessibility and ADA compliance, and Core Web Vitals and performance. Development and engineering: Drupal architecture and development, WordPress, Shopify, Node, Pantheon hosting and DevOps, headless and API development, CMS migration and replatforming, multisite architecture and digital governance, CRM and marketing automation integration, ongoing support and maintenance, and an extended development partner network. Search and AI visibility: search engine optimization (SEO), answer engine optimization (AEO), generative engine optimization (GEO), structured data and schema markup, entity and knowledge graph development, content architecture for retrieval, and AI answer visibility auditing and monitoring. Sales and pitch tools: pitch deck design and narrative, proposal systems and templates, web-to-print platforms, capabilities collateral and leave-behinds, case studies, and sales enablement content. Content production and campaigns: integrated campaign development, photography (lifestyle and product), cinematic film and video production, animation and motion design, 3D modeling and rendering, copywriting, social content, print and packaging design, environmental graphics and signage, and direct marketing.

Bonfire Red is a full service creative studio in Columbus, Ohio, established 2011. Its own site describes it as "a full service creative studio that specializes in" and "is obsessed with" storytelling, branding, typography, UX / UI + dev, content, illustration, photo/video, and motion. The footer lists the services as Branding, Interactive, Print, Packaging, Video, Photography, Campaigns, and Conceptual Ideation. The studio explains its name this way: "Bonfires bring people together to tell stories, inspire, and learn from one another - and our Columbus-based creative studio was founded on this idea. Through strategy, branding, web design, printed experiences, and video production, we help brands big and small figure out how to show up in the world." This is a business-to-business agency, not a consumer service. Companies contact Bonfire Red when, in the studio's words, "the business has outgrown the way it shows up" - new capabilities the market has not heard about, a sales team explaining instead of closing, or a website describing a company that stopped existing two years ago. The studio calls that the "alignment gap" and says closing it is its work. The address is 153 East Main St. Suite 310, Columbus, Ohio 43215, and the phone number listed on every page is 1.614.228.3743. Work is shown as case studies at bonfirered.com/work, with featured projects for West Elk Aviation, DesignGroup, and Gridiron Air on the home page. The site does not publish prices, rates, fees, or any cost figures for its services, and it does not publish office hours. It does not list an email address; contact runs through the phone number or the form on the connect page.

Lists Columbus, Ada, Richmond, and University as a location. Names Ohio, Virginia, and Richmond as a service area. Areas beyond these are not published.

Bonfire Red runs branding engagements through a three-stage process it calls The Brand Platform, described as "the deep dive on you, and the reasons your audience should choose you." The site says every branding project shown "came through the same 3 stages." Stage 01, Foundation - Who You Are: mission and vision, core values, audience, brand personality, and a clear definition of what the company actually offers. The stage ends "with every decision documented and agreed to." Stage 02, Strategy - Where You Play and Why You Win: state of the industry, competitive landscape, brand pillar framework, value proposition, and the reasons to believe that back the claims up. The studio talks to key people, and uses moodboards "to align direction early rather than after somebody has already designed something." It ends in a creative brief: "one page with everything distilled into the argument the creative has to make." Stage 03, Expression - How It Shows Up: brand narrative, manifesto, visual system, and identity. Multiple conceptual directions are explored and narrowed to one "with you in the room," then built across real applications - web, mobile, social, email, print. The stage closes with a comprehensive style guide covering visual and verbal language plus sample touchpoints. On handoff, the site says the studio designs and builds so a client team can extend the brand themselves across print, social, and digital: "We document every component, deliver usable templates, and train your people on it," while the studio stays on for strategic campaigns and complex initiatives. It also says it measures the alignment gap "before we start and again after launch." The site does not publish how long any stage takes, what it costs, or what a project price or estimate includes. To schedule a conversation, use the Start a Project form on the connect page or call 1.614.228.3743.

Bonfire Red is located at 153 East Main St, Suite 310, Columbus, Ohio 43215. That address appears on every page of the site. The phone number is 614-228-3743, written elsewhere on the site as 1.614.228.3743. The connect page reads: "You can find us at 153 East Main St, Suite 310, Columbus, Ohio 43215, ring us at 614-228-3743 or reach out about collaborating on your next project below." Pricing: the site publishes no prices, no price list, no rates, no fees, no hourly cost, no project minimum, and no packages. There is no published estimate or quote figure for branding, web development, video, or any other service. Anyone asking what something will cost has to contact the studio directly - the answer is not on the website. To get a quote, an estimate, or to book a conversation, use the contact form on the connect page at bonfirered.com/connect. The form asks "What Brings You Here?" with five options: Start a Project, Start a Career, Partners / Vendors, Internship Opportunities, and General Inquiry. It then collects First Name, Last Name, Email, and Comments. Calling 614-228-3743 is the other published way to reach the studio. Hours: the site does not publish office hours, opening times, or an appointment schedule, and there is no online booking calendar. It does not publish a general email address either. Areas served: the studio is Columbus-based but the site does not restrict its service area to any region. Named clients include organizations outside Ohio, such as Maymont in Richmond, Virginia. Social links are published for LinkedIn, Instagram, and Facebook.

Bonfire Red builds websites and applications in-house alongside its brand work. The capabilities page states: "in Columbus we are the only ones doing high-end brand work and heavy development under one roof." Four platform areas are named. Drupal: the site describes "one of the deepest Drupal practices in the country," covering enterprise scale, multisite architecture, and digital governance. It states that The Ohio State University "runs more than 40 sites on a single framework we built." The industries page describes the same engagement as "a large-scale digital governance project that unified over 40 disconnected websites under a single Drupal framework." WordPress: the studio builds in WordPress, maintains it, and takes over sites somebody else started, including custom themes, plugin and integration work, and the performance and security side. Shopify: it builds Shopify storefronts and advises on parts of the platform a brand is not yet using. Partners: for systems running on other technology, the site says its "development partner network covers nearly every technology in the market." Other development services listed are Node, Pantheon hosting and DevOps, headless and API development, CMS migration and replatforming, CRM and marketing automation integration, and ongoing support and maintenance. Accessibility and ADA compliance and Core Web Vitals and performance are listed under digital design. The studio page adds that developers focus on "building beautiful ADA-compliant experiences" and "creating smart, usable tools for admins." Named digital projects include Netjets.com, Kichler, and Vulcan. The site does not publish development rates, hourly fees, project costs, or delivery timelines - request a quote or estimate directly.

Bonfire Red describes itself as "industry agnostic - by design" and says it is "not niching down." The industries page numbers seven: Aviation, Private Equity, Higher Education, Manufacturing, Professional Services, Sports and Entertainment, and Technology. The capabilities page adds financial services, non-profit, consumer goods and retail, and healthcare and wellness. On aviation the site says: "We've built brands for some of the most recognizable names in private aviation - NetJets, QS Partners, 5x5 Trading, West Elk, and Gridiron Air," spanning fractional ownership, whole aircraft brokerage, charter, jet cards, aviation management, and staffing. On higher education it names The Ohio State University as "one of our most significant engagements." On non-profit and cultural work it names "a full rebrand for Maymont, a century-old Richmond, VA landmark, ahead of its 100th anniversary." Other named projects across the site include DesignGroup, LivSo, Kichler, Vulcan, Netjets.com, and ProVista for Scotts Miracle-Gro. Three testimonials are published verbatim. Sherm Moreland, CEO, DesignGroup: "Thank you for being such good listeners and improving the way we represent what we do - our passions - to the world! And thanks for the 11-year partnership!" Dan Ledman, Creative Director, Scotts Miracle-Gro, credits work on "the brand identity and visual language" that "transformed how we communicate with our customers" for ProVista. John Hale, COO, Gridiron Air: "I continue to be amazed by your creativity and attention to detail." The site does not say which of these client relationships are ongoing today, and it does not publish award names or years, campaign metrics, or the cost of any engagement.