Blippar

• Blippbuilder – a self-service, web-based AR creation tool with a drag-and-drop interface, suitable for both non-technical creators and developers.
• WebAR SDK – a software development kit that lets developers build and deploy WebAR experiences that run in the browser.
• EducatAR – a no-code platform focused on AR in education, helping schools and universities create interactive learning experiences.
• Studio and services – an expert team that delivers custom AR activations and experiences for brands and organisations.

Core capabilities

Blippar's platform brings advanced AR capabilities together in an accessible workflow, including:

• Surface tracking – automatically identifies flat surfaces and places virtual content on them.
• Image and marker tracking – recognises images or markers and anchors AR content to them.
• Face tracking – detects human faces so content can appear on or around them.
• Text-based triggers – uses text recognition to trigger experiences from images that contain text.
• Immersive spaces – supports fully interactive AR scenes that appear around the user.
• 3D model support – upload your own 3D models or use models from integrated libraries such as Sketchfab.
• Visual scripting and logic – add interactivity using triggers, variables and logic without needing to write code.
• Animations – control timelines and animations to bring AR experiences to life.

Where Blippar is used

Blippar's technology is used across a wide range of industries, including:

• eCommerce and retail
• Consumer packaged goods (CPG)
• Entertainment and media
• Tourism and attractions
• Education and training

World-leading brands and organisations have used Blippar's AR technology, including names such as Google, PepsiCo, Rockstar Energy, OnePlus, Hulu, General Mills and P&G.

Access and current platform status

Blippar operates on a software-as-a-service (SaaS) model for its AR creation tools and SDKs.

Blippar has publicly stated that it is upgrading its technology platform architecture and has suspended new subscriptions at this time. Prospective customers should contact Blippar directly for the latest information on access and onboarding options.

Blippar has announced on its website that it is upgrading its technology platform architecture and has suspended new subscriptions at this time.

Prospective customers should contact Blippar to discuss current options for access, trials or onboarding.

Blippbuilder plans and pricing model

• Blippbuilder is offered on a software-as-a-service (SaaS) basis.
• A free model has been made available for individual users of Blippbuilder only.
• The free model does not extend to other Blippar products or offerings.
• Blippar reserves the right to terminate the free model at any time.
• Blippbuilder subscription plans can be cancelled by contacting support@blippar.com, after which renewal will be ended.

No specific plan prices are listed here; prices and plan structures are subject to change and must be confirmed with Blippar.

WebAR SDK licensing

Blippar's WebAR SDK is licensed under several models, as described in its public terms:

• Trial licence
• A single non-commercial trial licence, limited to 100 views, to test the service before committing to a subscription.

• Creative licence plan
• Intended strictly for development and customer approvals only.
• Publishing commercial projects on the internet is prohibited under the Creative licence.

• Commercial licence plan
• Provides a licence to publish commercial projects to the internet.
• The licence is limited to the duration of the commercial licence type purchased.

• Changes and cancellation
• Blippar reserves the right to change the terms of all licences without notice.
• WebAR SDK licences can be cancelled on the Blippar website and will continue to run for the duration of the subscription, after which they will not renew.

Important notes

• Specific prices, plan names, usage limits beyond those stated, and any discounts or promotions are not listed here and should not be inferred.
• Anyone planning a commercial deployment or integration should contact Blippar directly to confirm current pricing, limits, and availability.

• Support email: support@blippar.com
• Users can submit requests to receive help from Blippar's support team.

Help centre

Blippar provides an online help centre where users can:

• Read helpful articles
• Watch tutorials
• Get assistance with Blippbuilder and the WebAR SDK

(Access to the help centre is provided via links on the Blippar website.)

Community channels

Blippar also supports community spaces for AR creators and developers, where users can:

• Search for answers
• Share knowledge and examples
• Learn from the Blippar team and other community members

As publicly documented, Blippar has run communities on platforms such as Discord and Slack. Access links are provided on the Blippar website and may change over time.

Feedback on content and experiences

For feedback or to report an issue relating to Blippar content, user-generated content or third-party content in Blippar-powered experiences, users are directed to email support@blippar.com.

Blippbuilder supports a wide range of users:

• Individual creators and artists
• Agencies and marketing teams
• Developers who want a faster visual workflow
• Educators and students

The interface is based on drag-and-drop editing, so users can build AR experiences without coding, while still supporting deeper technical customisation when needed.

Key Blippbuilder capabilities

• No-code drag-and-drop editor – build AR experiences visually in the browser.
• WebAR output – publish AR that runs in the mobile browser without requiring an app download.
• Cross-device support:
• Web-based AR across iOS and Android smartphones
• Web-based VR/MR on headsets such as Magic Leap 2 and Meta Quest
• AR tracking features:
• Surface tracking
• Marker/image tracking
• Gyro-based interactions
• Face tracking (via Blippar's broader capabilities)
• Free 3D asset library:
• Integrated access to Sketchfab, one of the world's largest 3D asset libraries
• Browse thousands of AR-ready 3D environments, objects and characters
• Import compatible models into projects in a single click
• Supported media formats – including (as documented) JPG, PNG, GIF, MP4, MP3, GLB and glTF.
• Interactivity and logic – visual scripting tools allow triggers, variables and logic to be added without writing code.
• Animation tools – timeline and animation controls to choreograph movement and transitions.

Publishing and viewing Blippbuilder experiences

• Blippbuilder projects are published to the web.
• Creators can share QR codes or URLs to let users open experiences instantly.
• AR content can be experienced on supported mobile devices, desktops and compatible AR/VR headsets.

Testing and project lifetime

• Projects can be tested before going live using the built-in "Preview" and "Preview on device" features.
• Once published, projects remain live as long as the creator has an active subscription, and the number of simultaneously published projects depends on the plan chosen.

For details of specific plans, limits or current subscription availability, users should contact Blippar directly, as plan structures and terms may change over time.

• AR for education – brings lessons to life with interactive 3D content and overlays on the real world.
• Improved understanding – AR can help students grasp complex topics more quickly by visualising concepts.
• Higher engagement – interactive content can increase student focus and participation in the classroom.

Who EducatAR is for

EducatAR is intended for:

• Schools and colleges
• Universities
• Other educational organisations and programmes

It is built as an "AR for all" style platform, lowering the technical barrier so that teachers and educational teams can create experiences without advanced coding skills.

Example uses of AR in education

While specific deployments vary by institution, EducatAR can be used to support:

• Visualising scientific concepts and experiments
• Enhancing textbooks and printed materials with interactive layers
• Creating virtual field trips and explorations
• Supporting language learning with visual and spatial cues
• Making abstract or complex subjects more tangible

Global adoption

Blippar reports that schools and universities globally are already using EducatAR to bring AR into the classroom.

For current access options, licensing and onboarding details for EducatAR, educational institutions should contact Blippar directly.

Ask anyway — the agent will say plainly that it is not published rather than guess.