# Authentic > Official Authentic business agent. Authentic provides integrated branding, marketing, and leasing services for multifamily developers and operators, from… ## Ask it a question Authentic answers for itself at https://api.hailera.com/mcp/authenticff. A client that speaks MCP can connect to that address; the tool is ask_authenticff and the protocol is 2026-07-28. Where this file and the agent disagree, the agent is current. ## What Authentic does Amplify Property Websites service Amplify is Authentic's custom property website offering for multifamily communities. It provides custom-designed, fully managed websites built around a property's brand and strategy, rather than templates. According to the website, Amplify engagements start at $9.9K with a typical 4-week engagement for the Lite tier. Who Amplify is for - Multifamily properties that need a high-conversion website as their digital home base - Teams that want a custom design rather than a generic template - Properties that prefer white-glove site management instead of managing content and updates themselves Key principles - Custom design, never templates – each site is designed around the property's brand and positioning. - Conversion-focused – UX and content are designed to convert site visitors into tours and leases. - Fully managed – a dedicated designer handles updates; no CMS for the client's team to learn. - All essentials included – common features like announcements, specials, video, and campaign pages are included as standard rather than add-ons. What Amplify includes Every Amplify website includes the full platform: Strategic Design - Custom design (no templates) - Strategic content development - Full brand integration - Custom typography - Conversion-optimized UX Advanced Integrations - PMS integrations and live availability (as appropriate for the property) - Lead capture and application flows - Google Ads and Tag Manager integration - Conversion event tracking - Lead attribution setup Technical Excellence - SEO-optimized architecture - Enterprise-grade security - Cloud hosting with daily backups - Performance optimization and downtime monitoring - Image optimization Comprehensive Features Included as standard across tiers: - Announcement and specials pop-ups - Video integration - Call-to-action and campaign pages - Apply Now, Schedule a Tour, and Contact flows White-glove Service - Dedicated account manager - Assigned designer for ongoing updates - Ongoing website update support - Professional execution of requested changes Process Amplify follows a structured four-step process: - Discovery and Strategy – review brand guidelines, positioning, and competitive landscape; align on content strategy, page structure, and conversion goals. - Design and Content – dedicated designer builds custom layouts around the brand; copy, imagery, and UX are developed in parallel. - Build and Integrate – PMS integration, lead capture, tracking, and leasing components are configured and tested. - Launch and Manage – site goes live with QA across devices and browsers; the dedicated designer continues to handle updates. Pricing tiers Amplify is offered in three main tiers, all including custom design, PMS integration, conversion tracking, and white-glove service (pricing from the website at the time of writing): - Lite – 1-page site over 4 weeks; single homepage (up to 5 components), availability table, PMS integration, and all standard features; listed with $1K/year licensing. - Core – 5-page site over roughly 5 weeks; homepage, floor plans, amenities, gallery, and FAQ; includes floor plan listing and detail pages; listed at $14.9K with $2K/year licensing. - Plus – 8-page site over roughly 6 weeks; everything in Core plus availability page with map, neighborhood and POI map, gallery hotspot map, and 3 form pages (Apply, Tour, Contact), with all leasing components included; listed at $18.9K with $3K/year licensing. Amplify is also included as part of Authentic's Lease-Up Accelerator package, which bundles website, brand, signage, collateral, and renderings for boutique properties. Pricing, scope, and licensing terms may change; prospects should request an updated proposal for current details. Brand Foundations service Brand Foundations is Authentic's strategic property branding offering, built specifically for multifamily. It covers research-driven positioning and a complete visual identity system so that a property brand becomes a demand engine rather than just a logo. Who Brand Foundations is for - Multifamily developers and owners launching a new property - Teams repositioning an existing community - Properties that need to command premium rents and stand out in a competitive market What Brand Foundations includes Brand Foundations is structured in four integrated phases: 1. Strategic Foundation Research-driven positioning for your property, including: - Project discovery and stakeholder alignment - Neighborhood and market context analysis - Competitive brand matrix - Target audience and persona development - Brand positioning statement - Messaging framework - Strategic rationale documentation 2. Visual Identity System A complete visual identity that can be used across every touchpoint, including: - Logo and wordmark system - Typography system - Color palette development - Composition and layout principles - Patterns, textures, and photography direction - Application examples across touchpoints (digital and physical) 3. Brand Guidelines and Collateral Documentation and examples so the brand is applied consistently: - Comprehensive brand guidelines / brand book (digital and print-ready) - Logo usage and specifications - Typography and color standards - Photography and visual standards - Application examples and templates 4. Senior-led Service and Support Hands-on support from senior brand specialists, typically including: - Dedicated brand strategist - Senior design director oversight - Structured feedback and revision process - Strategic presentations for stakeholder alignment - Final asset package delivery and organization Process and milestones Brand Foundations follows a structured process with clear checkpoints: - Kickoff and Discovery – questionnaire and kickoff call to capture market, unit mix, timeline, finishes, and goals. - Context and Positioning – presentation of market context, competitive set, personas, and the positioning framework. - Brand Directions – one or more fully developed brand directions, each with narrative, logo explorations, color, typography, and pattern systems; client selects a direction to refine. - Identity and Delivery – final visual identity system, comprehensive guidelines, and complete asset package ready for use by internal teams and vendors. Pricing and tiers Brand Foundations is offered in three tiers that all include the full strategic foundation and visual identity system. Pricing from the website: - Lite – includes complete strategic foundation, 1 fully developed brand direction, visual identity system, brand guidelines document, and final asset package. Starting at $13.9K. - Core – everything in Lite plus 2 fully developed brand directions. Listed at $17.9K on the site at the time of writing. - Plus – everything in Core plus a third fully developed brand direction and extended stakeholder alignment. Listed at $21.9K on the site at the time of writing. Pricing, tiers, and deliverables may change; prospects should request an up-to-date proposal for current details. Construction Signage Playbook service The Construction Signage Playbook is Authentic's package for activating multifamily construction sites as brand and demand-building assets. According to the website, the Construction Signage Playbook is listed at $3,200 as a flat fee with a typical 2-week delivery. Purpose - Turn the construction phase into 6–18+ months of high-visibility marketing rather than "dead time". - Use fence scrims, monument-style signs, and building-mounted banners to tell the property's story. - Drive traffic from the construction site to a splash website or digital destination with QR codes and clear calls to action. What's included The Construction Signage Playbook is described as a complete construction activation system, with elements designed to work together: Fence Scrim Brand-activated construction barricades, typically including: - Four 6' x 10' panels - Property-branded graphics - Designs optimized for mesh or vinyl printing - Production-ready files (e.g., PDF, AI) Horizontal Signs Monument-style signs designed for flexibility on site: - A square banner design (1:1) - A billboard banner design (4:1) - Material specifications for production Vertical Banners Building-mounted banners for visibility as the property rises: - One vertical banner design (1:5) - Consideration of wind loads and installation - Installation and production specifications Digital Integration Connecting physical signage to digital lead capture: - QR code generation and testing - Splash site URL callouts - Lead capture alignment - Web-ready graphics Process and timeline The Construction Signage Playbook is designed as a focused, two-week engagement with four primary phases: - Discovery and Strategy – kickoff, brand asset review, site information gathering, and digital integration planning; optional custom site plan and placement strategy for complex properties. - Design Development – design of fence scrim panels, horizontal signs, and vertical banners, aligned to the property brand and production requirements. - Client Review and Revision – design presentation, feedback, and revisions until final approval. - Final Delivery – complete production-ready file package, vendor specifications, installation guidelines, and digital assets. Pricing From the website at the time of writing, the Construction Signage Playbook is listed as: - $3,200 flat fee - 2-week delivery timeframe Pricing and exact inclusions may change over time; prospective clients should request an updated scope and quote for their specific project. Source: https://authenticff.com ## Where Authentic works Lists Stabroek and Manage as a location. Names Manage as a service area. Areas beyond these are not published. ## How Authentic works with clients Working with Authentic This document summarizes how engagements with Authentic typically run across services, based on the website. Typical engagement style - Strategy-first – every major engagement starts with strategy: understanding the market, property, positioning, and goals. - Senior-led – projects are led by senior strategists, designers, and marketing specialists with multifamily experience. - Structured but light on meetings – the process emphasizes structured milestones and deliverables rather than frequent status meetings. - Bi-weekly deliverables (where applicable) – for larger projects, Authentic often delivers polished work every two weeks with a short video walkthrough for feedback. Common phases across services While each service has its own details, most projects include these broad stages: - Intake and Discovery - Questionnaire or intake form capturing market, unit mix, finishes, timeline, and goals. - Review of existing materials (plans, branding, marketing, or analytics). - Kickoff and Strategy - Focused kickoff workshop or call. - Alignment on positioning, messaging priorities, and creative direction. - Design / Build - Development of brand, website, signage, digital collateral, or campaign components. - Internal quality review before client presentation. - Review and Refinement - Presentation of polished work (often with video walkthroughs). - Client feedback captured in structured rounds. - Revisions applied and documented. - Launch and Handover - Launch of websites, signage, or campaigns, including QA across intended channels. - Delivery of final assets, guidelines, or production files to the client and vendors. - Ongoing Management (where applicable) - For services like Amplify websites and Demand-to-Door, Authentic continues managing updates, optimizations, and reporting. Example timelines from the website Typical timelines mentioned on the site (these are examples and may vary by project): - Brand Foundations – approximately 6–10 weeks, depending on tier. - Amplify Lite website – about 4 weeks for a 1-page site; longer for larger tiers. - Construction Signage Playbook – typically 2 weeks from kickoff to production-ready files. - Digital Collateral Playbook – typically 4 weeks. - Demand-to-Door – 3–4 weeks onboarding, followed by ongoing monthly management. Actual schedules, milestones, and meeting cadence are confirmed during proposal and kickoff. How to start a project Prospective clients typically: - Share property details such as market, unit count, timeline, and current stage (e.g., pre-construction, lease-up, stabilized). - Indicate which services are of interest (e.g., Brand Foundations, Amplify website, Demand-to-Door, signage, digital collateral, or an accelerator package). - Request a proposal outlining recommended scope, pricing, and timeline based on their property. For the most current contact methods, timelines, and service availability, clients should use the contact options provided on Authentic's website. Source: https://authenticff.com ## Demand-to-Door: multifamily resident acquisition and marketing service Demand-to-Door service Demand-to-Door is Authentic's integrated resident acquisition and digital marketing offering for multifamily properties. According to the website, Demand-to-Door engagements start at $990/month with tiered setup fees and minimum terms, depending on the package. Purpose - Provide one integrated partner for paid media, ILS optimization, email nurture, reputation, and website optimization. - Replace fragmented vendor setups with a single team that understands multifamily leasing and owns outcomes. - Drive qualified demand and leases through continuous optimization and coordination with the leasing team. Core pillars Demand-to-Door is structured around four pillars that work together as one engine: 1. Demand (paid and listing traffic) - Google PPC management - Meta (Facebook/Instagram) advertising - Retargeting and display advertising - Geofencing (in applicable tiers) - ILS (Internet Listing Service) configuration and maintenance - ILS media coordination and performance review - A/B ad testing and ongoing optimization 2. Nurture (email and SMS) - Email drip campaigns (e.g., 3–7 emails depending on tier) - Monthly email nurture campaigns - SMS drip campaigns - Automation workflow development - List segmentation strategy 3. Organic (reputation and discoverability) - Google Business Profile setup and optimization - Inbound review response - Structured review outreach programs - Local search visibility support - Reputation management 4. Strategy and Performance - Website content updates and SEO optimization - Performance dashboard and reporting - Monthly reporting and analysis - Forward-looking guidance and recommendations - Monthly marketing performance reviews - Leasing team call participation where appropriate Onboarding and ongoing work Typical Demand-to-Door flow: - Intake and Audit – assess existing website, ad accounts, tracking, ILS listings, and brand assets; identify gaps and build a launch plan. - Campaign Setup – configure ad accounts, optimize ILS listings, build email and SMS sequences, set up Google Business Profile, and create digital collateral. - Launch and Activate – take all channels live together and brief the leasing team on what is running and how to handle leads. - Manage and Optimize – provide ongoing management, optimization, monthly reporting, and regular collaboration with the leasing team. Pricing tiers From the website at the time of writing, Demand-to-Door is described in four main tiers, each with its own setup fee, monthly fee, and minimum term: - Stable – includes ILS media coordination, monthly reporting analysis, a monthly marketing performance call, and limited content updates (e.g., 1 hour/month). Priced with a setup fee and 6-month minimum. - Core – listed at $1,490/month with a $4.4K setup and 6‑month minimum; includes everything in Stable plus Meta/Instagram ads, Google Business Profile, and a 3-email drip campaign. - Plus – listed at $2,790/month with a $4.9K setup and 12‑month minimum; includes everything in Core plus retargeting and display ads, monthly email nurture, SEO and metadata optimization, and additional content update time. - Premium – listed at $4,290/month with a $4.9K setup and 12‑month minimum; includes full-funnel paid media (Google PPC, Meta, retargeting, display, geofencing), ILS configuration and ad management, extended email and nurture programs, review response and outreach, SEO, content updates, performance dashboard, and advanced analysis. Demand-to-Door is also included in Authentic's Digital Conversion Accelerator, which bundles an Amplify website with six months of Demand-to-Door service and supporting collateral. Pricing, scope, and minimum terms may change; prospects should request an up-to-date proposal for current details. Source: https://authenticff.com ## Digital Collateral Playbook: multifamily digital asset service Digital Collateral Playbook service The Digital Collateral Playbook is Authentic's service for creating a complete digital asset system for multifamily properties. According to the website, the Digital Collateral Playbook is listed at $2,900 as a flat fee with a typical 4-week engagement. Purpose - Launch a property's digital presence with brand integrity from day one. - Provide social, email, and paid media assets that match the property's brand and positioning. - Avoid disjointed, improvised digital content that undercuts the brand. What's included The Digital Collateral Playbook focuses on three main deliverable areas: 1. Social Profile Assets Launch-ready social presence, typically including: - Avatar / profile picture - Facebook cover image - LinkedIn banner - Curated launch posts (approximately 6–10) with caption recommendations - Coordinated launch sequence across platforms 2. HTML Email Template A modular, responsive, brand-aligned email template, including: - Responsive HTML design - Modular content blocks suitable for leasing specials, promotions, neighborhood content, events, and introductions - Brand colors, fonts, and graphics - Implementation guidance for email platforms 3. Display Advertising Creative Paid campaign creative designed to be ready to run, including: - Google Display banner sets - Meta (Facebook/Instagram) ad creative - Messaging variations for A/B testing and different campaign objectives - Brand-consistent design with layered source files - Design specifications and usage guide Process and timeline Typical process for the Digital Collateral Playbook: - Discovery and Planning – review existing brand assets, align on target audience and positioning, map project lifecycle phase, and plan platforms and campaigns. - Design Development – develop social assets, email template design and HTML, and display ad creative in parallel. - Review and Training – present all assets, provide training on template use, gather feedback, and refine as needed. - Final Delivery – deliver complete digital asset package, editable template files, usage guidelines, best practices, and platform setup recommendations. Pricing From the website at the time of writing, the Digital Collateral Playbook is listed as: - $2,900 flat fee - 4-week delivery timeframe Pricing and exact inclusions may change over time; prospective clients should request an updated scope and quote for their specific project. Source: https://authenticff.com ## Overview of Authentic’s multifamily branding, marketing, and leasing services Authentic overview Authentic is a multifamily-focused branding, marketing, and leasing partner. The team works with developers, owners, and operators of apartment and multifamily properties across the US. Authentic's mission is to "supercharge your property's marketing performance" by integrating brand, marketing, and leasing into a single resident acquisition engine that supports a property from pre-construction through stabilization. Who Authentic works with - Multifamily developers bringing new properties to market - Owners and operators of apartment and multifamily communities - Teams that need a specialized multifamily branding and marketing partner rather than a generic agency Core focus areas Authentic focuses specifically on: - Positioning multifamily properties in their local markets - Building property brands that support premium rents - Designing and operating high-conversion property websites - Turning construction and pre-leasing periods into demand-building phases - Running integrated resident acquisition and digital marketing programs Engagement types Authentic typically works with properties in these stages: - Pre-construction and construction – establishing the property brand, signage, splash website, and early demand-building activity - Lease-up – driving resident acquisition through brand, website, and marketing working together - Stabilized operations – maintaining and optimizing demand and digital performance over time For details on individual services and packages, see the separate documents on Brand Foundations, Amplify Property Websites, Construction Signage, Digital Collateral, and Demand-to-Door marketing. Source: https://authenticff.com ## What Authentic has not published yet These are things people ask Authentic that its published information does not yet cover. - prices - availability - lease-up timeframe guarantees - occupancy guarantees - investment returns - legal advice Ask anyway — the agent will say plainly that it is not published rather than guess. ## Where this comes from https://authenticff.com