Adcom

Adcom describes itself as born in 1989, an agency that found its stride in an industry that never stops changing. The about page says the team is curious by nature and collaborative to its core, constantly asking what's next, and that it likes to move quickly and critically, attacking challenges from different angles in the belief that the best ideas come from a mix of strategy, creativity and trust.

The web address www.arraskeathley.com issues a permanent redirect to Adcom's site, which is served at theadcomgroup.com and engageadcom.com. A person looking for Arras Keathley online lands on Adcom. The site itself does not explain the relationship between the two names, does not give a merger or acquisition date, and does not mention Arras Keathley anywhere in its published pages.

Adcom is an independent marketing agency based in Cleveland, Ohio. The site describes it as a full service marketing agency that creates measurable returns through smarter media and content, building omnichannel programs. Adcom states that brand building and performance marketing each have vital roles, so it has built an integrated offering that capitalizes on both.

The services page groups the integrated capabilities into five areas. Brand and Strategy covers customer journey mapping, audience segmentation and persona development, brand identity, demand gen strategy, competitive analysis and market research, and omnichannel go to market strategy. Content covers brand messaging, creative and content strategy, communications planning, public relations, content strategy and execution, copywriting, and social strategy, reporting, analytics and communications management. Paid, owned and earned media covers strategy and planning, email automation, paid search and PPC, organic and paid social, influencer partnerships, public relations, programmatic digital, and native advertising and sponsored content. Merchandising covers wholesale, retail and ecommerce strategies, packaging and display design, digital design, and ecommerce merchandising and taxonomy. Measurement covers campaign and program data strategy, lead attribution modeling, data analytics and management, and dashboard visualization.

Adcom does not publish any pricing on its website. There are no prices, no rates, no fees, no hourly cost, no retainer figures, no package tiers, no minimum media spend and no sample estimate anywhere on the services, industries, work, about or contact pages. Anyone asking what a campaign, a brand strategy engagement, a media program or an Optiem Analytics deployment costs will not find a number published, and the cost cannot be inferred from the site.

The way to get pricing or a quote is to make contact directly. The general phone number is 216.574.9100 and the general email address is contactus@engageadcom.com. The contact page also carries a form, which Adcom introduces by saying let's talk and inviting people to start the conversation with no spam and no hard sell. On the about page the invitation is worded as: whether you're exploring a partnership or thinking about your next big campaign, we'd love to hear it.

Adcom is located at 1468 W 9th St., Suite 600, Cleveland, OH 44113. That address appears in the footer of every page and on the contact page, which also offers a Directions link. Cleveland is the only office or location the site lists; no other city, branch or satellite office is published, and the site does not state an areas served radius or a list of regions it will and will not work in. It describes itself simply as an independent marketing agency based in Cleveland.

The general phone number is 216.574.9100, also written on some pages as 216-574-9100. The general email address is contactus@engageadcom.com. The contact page heading is let's talk, and the site invites people to start a conversation, saying no spam, no hard sell, just a real conversation, and calling its form the last agency contact form you'll ever fill out.

Adcom says it takes on challenges in any industry but has concentrated over the years in a few key areas, which gives it what the site calls muscle memory to move faster toward a measurable outcome. The industries listed are transportation and mobility, healthcare, home and construction, financial, B2C, and non-profits and foundations.

The work portfolio names the brands behind its case studies: RIDGID (integrating a B2B model to carry the flag for the trade), VIEGA (growing sales for the pioneer of press technology), Western Star (building the Star Nation), Cleveland Clinic (elevating one of the world's foremost healthcare brands), Medical Mutual of Ohio (innovating to gain share through media), Great Lakes Brewing Co., GetGo (fueling appetite at the pump), TravelCenters of America (driving value with targeted marketing), VeloSano, Five Star (using data to maximize results), and Icon Protection (creating a unified brand house). The page notes more entries beyond those shown.

The about page lists the capabilities Adcom leads with: media strategy and planning, paid search and paid social, programmatic and display, audio and streaming media, conversion optimization, creative testing and execution, and SEO and organic growth. The company summarizes this as: if it matters to your brand, we make it happen.

Adcom positions itself against agencies that focus on impressions and awareness, saying it is focused instead on conversions and scalability. It runs a measurement product called Optiem Analytics, which the site describes as a full stack unified platform that brings fragmented marketing data into one source of truth, combined with human oversight. Optiem Analytics is presented on three pillars the site calls people (strategic experts who guide measurement strategy), process (a scalable framework for ongoing growth), and technology (a unified solution integrating all data sources).

These are things people ask Adcom that its published information does not yet cover.

• prices
• availability
• retainer amounts or media spend minimums
• campaign results or performance guarantees
• project timelines or delivery dates
• contract terms and cancellation policy
• client roster beyond published case studies
• staff names, headcount or credentials