Apaxsoftware

The company serves clients across healthcare, equine, hospitality, government, education, and other sectors. APAX has served more than 300 clients, delivered over 91,000 development hours, and earned recognition on the Inc. 5000.

APAX was founded by three University of Kentucky engineering students and co-founded Awesome Inc to support Kentucky's broader technology community.

Contact

• Email: [email protected]
• Phone: (859) 449-8200
• Location: Lexington, Kentucky
• Service area: Clients nationwide

Guarantee

APAX's first 30 hours of work are backed by a money-back guarantee. If clients do not see value in the delivered work, they pay nothing.

1. Align — APAX listens to the client's challenges, goals, and constraints, then develops an informed plan with scope, pricing, and measurable outcomes.
2. Discover — The team researches the problem, interviews users, audits existing systems, challenges assumptions, and uses prototyping to determine what should be built.
3. Build — APAX handles design, development, and validation. Clients see working software regularly, with reliability, performance, and security included in the work.
4. Launch — The team migrates data and content, trains the client's team, onboards users, tests the solution, and deploys it.
5. Serve — After launch, APAX can provide support, maintenance, audits, and product enhancements to help technology continue delivering value.

APAX emphasizes listening before proposing a solution, delivering value before the deal, using focused teams for each offering, and developing long-term partnerships rather than treating projects as one-time engagements.

Services

AI Readiness Assessment

• Operational audit to identify AI opportunities
• Cost-benefit analysis for each opportunity
• Prioritized roadmap based on impact and feasibility
• Budget buckets showing costs upfront

Strategy and Implementation

• Custom AI integrations tailored to business operations
• Process automation
• Intelligent tools for teams
• Measurable KPIs tied to business outcomes

Ongoing Optimization

• Performance monitoring and model refinement
• Team training and knowledge transfer
• Expansion into adjacent use cases
• Retainer-based ongoing partnership

APAX also assesses current data landscapes and infrastructure. Clients do not need to have all data or infrastructure ready before beginning; the assessment can help identify needs such as data pipelines, cloud infrastructure, or internal tooling.

Engagement Stages

• Assess: AI readiness assessment, opportunity mapping, and roadmap
• Build: Strategy, implementation, and integration of AI solutions
• Grow: Ongoing optimization, monitoring, and capability expansion

APAX will advise clients if AI is not the right solution when the expected return on investment is not sufficient.

Capabilities

Strategy and Discovery

• Site audits covering performance, SEO, user experience, and conversion
• Integration mapping across marketing and sales tools
• CMS platform recommendations
• Content strategy and information architecture

Design and Build

• Conversion-focused design
• Marketer-friendly CMS editing experiences
• AI tooling for content management, SEO optimization, and personalization
• Integrations with HubSpot, Salesforce, Salsify, and other systems
• Accessibility, performance, and SEO improvements

Launch and Growth

• Performance, uptime, and security management
• Ongoing SEO and conversion-rate optimization
• New feature development and integration expansion
• AI-driven analytics and content recommendations

APAX works with WordPress, Drupal, and headless CMS platforms. APAX is a Pantheon partner and can provide enterprise hosting options through Pantheon or Acquia.

Engagement Options

• Development Retainer: Ongoing feature development, integrations, and platform enhancements.
• Maintenance and Support: Bug fixes, security updates, uptime monitoring, and CMS upgrades.
• Content and Growth: Content strategy, SEO optimization, conversion improvements, and analytics-driven recommendations.

Capabilities

Discovery and Process Mapping

• Detailed review of workflows and pain points
• Identification of automation and efficiency opportunities
• Technical architecture and integration planning
• Prioritized roadmap with defined budget buckets

Custom Application Development

• Iterative development with working software delivered every two weeks
• Technology stack selected for the project's requirements
• Integration with existing systems and data
• Testing and security built in from the beginning

Ongoing Support and Evolution

• Bug fixes, performance monitoring, and security updates
• Feature enhancements based on user feedback
• Scaling support as the user base grows
• Flexible monthly support retainer

Typical Engagement Stages

• Discovery: Process mapping, opportunity identification, and technical roadmap; approximately 30 hours.
• Build: Custom application development, integrations, and testing; typically 200–500 hours, scoped to requirements.
• Support: Ongoing maintenance, enhancements, and scaling through a monthly retainer.

For many applications, Discovery takes approximately 2–4 weeks, and a usable first release is commonly reached in 3–5 months. APAX can integrate with ERP systems, CRMs, accounting software, third-party APIs, and legacy databases without requiring a full system replacement.