Amsive

Growth-focused partner

• Focused on performance and business-building outcomes, not vanity metrics.
• Helps brands push past the limits of their current marketing strategy.
• Works with clients across the U.S., with a national presence and offices from New York to California.

Audience-led marketing

Amsive's work is centered on knowing and activating a brand's best audience — past, present, and future customers.

• Uses an audience-led strategy to keep high-value customers at the center of planning and execution.
• Builds universal audiences that can be activated and scaled across channels.
• Applies predictive modeling to find people similar to a brand's best customers.

Audience Science® and the Xact™ data platform

Amsive's proprietary Audience Science® approach and Xact™ agency data platform power its marketing.

• Audience Science® is a data-driven framework for identifying, understanding, and activating a brand's highest-value audiences.
• The Xact™ platform is a multi-sourced consumer data environment representing U.S. households with extensive attributes.
• Together they support segmentation, targeting, creative insights, and measurement across channels.

Data, creativity, and AI-enhanced execution

• Combines human insight with advanced data and analytics to shape strategy and creative.
• Uses AI and automation to move faster, scale content, and optimize campaigns, while keeping human experts in control of strategy and storytelling.
• Emphasizes continual testing, learning, and optimization to improve performance.

Values and way of working

From the About page, Amsive highlights a set of values that guide client work:

• Results Matter – Focus on business outcomes and clear definitions of success.
• Make It Right – Operate with trust, transparency, inclusion, and a commitment to fixing issues quickly.
• Stay Curious – Challenge the status quo and continually learn to find better ways to drive results.
• Enjoy the Journey – Build strong relationships and collaboration, celebrating progress along the way.

Amsive positions itself as a collaborative partner that combines audience intelligence, performance focus, and innovation to help brands outperform in complex marketing environments.

• Helps brands move from raw data to clear, decision-ready insights.
• Supports strategy, targeting, budgeting, and optimization across channels.
• Emphasizes rigorous security, privacy, and compliance.

Core data and analytics offerings

Xact™ data platform

Amsive's proprietary Xact™ agency data platform provides a foundation for audience intelligence:

• Multi-sourced consumer intelligence covering U.S. households.
• Extensive attributes to build rich audience profiles.
• Used to identify and understand a brand's best current and potential customers.

Xact™ supports:

• Audience segmentation and targeting.
• Modeled lookalike audiences similar to a brand's best customers.
• Measurement and attribution across channels.

Analytics solutions

Analytics services that help brands measure and improve marketing performance:

• Custom reporting and dashboards.
• Marketing mix and media optimization analysis.
• Matching online and offline data for clearer attribution.
• Evaluating the incremental impact of campaigns and channels.

Customer modeling

Advanced modeling to identify and prioritize valuable audiences:

• Predictive models to find who is most likely to convert or stay loyal.
• Scoring and segmentation that guide targeting and messaging.
• Insights that help focus spend on the next best customers.

Measurement and optimization

• Uses a full suite of measurement solutions to understand marketing impact, not just surface-level metrics.
• Designs tests and analyses to show incremental lift and return on marketing investment.
• Feeds learnings back into media, creative, and audience strategy for continuous improvement.

Security, compliance, and methodology

• Maintains strict data privacy and compliance standards.
• Works with certified partners and platforms.
• Uses a rigorous methodology within the Xact™ platform to ensure data quality and reduce risk.

These data and analytics capabilities underpin Amsive's Audience Science® approach and support smarter, more efficient performance marketing across digital, direct, and other channels.

Amsive provides full-funnel digital marketing solutions designed to improve ROI and accelerate growth.

Approach to digital performance

• Helps brands navigate complex customer journeys and multichannel media environments.
• Uses advanced analytics to clarify ROI and inform budgeting and optimization.
• Stays current with digital trends, platforms, and privacy requirements.
• Pairs data-driven strategy with ongoing testing, measurement, and refinement.

Key digital service areas

Digital media

Planning, activating, and optimizing paid media across the digital ecosystem:

• Paid search
• Paid social
• Programmatic advertising
• Online video and streaming
• Amazon and retail media

The focus is on:

• Careful up-front planning.
• Continuous optimization to improve performance.
• Storytelling and creative that resonate with target audiences.

SEO + AEO (Answer Engine Optimization)

Search and discovery services that address both traditional search engines and emerging AI-driven answer engines:

• Technical SEO and site health.
• eCommerce SEO.
• Local SEO.
• Publisher and news SEO.
• Recovery support after major search algorithm updates.
• Strategies for visibility in answer engines and AI search experiences.

The goal is not only to increase traffic but to attract high-intent visitors and support long-term customer relationships.

Social

Social programs that build an engaged, loyal community and extend brand influence:

• Organic social media planning and publishing.
• Influencer and creator partnerships.
• Integrated strategies that connect social with broader media and content plans.

Amsive aims to:

• Maximize the earned media value of social investment.
• Turn audiences into advocates.
• Measure, analyze, and optimize social performance against business outcomes.

Holistic, full-funnel digital strategy

• Engages customers across the entire digital funnel, from awareness to conversion and loyalty.
• Uses robust testing and optimization to make the most of budgets and maintain a competitive edge.
• Applies data-driven intelligence and predictive insights to improve acquisition and retention over time.

Digital services are typically integrated with Amsive's broader strategy, creative, data, and direct marketing capabilities as part of unified performance programs.

Amsive is a full-service performance marketing agency offering data-led services across the marketing spectrum. The agency supports strategy, execution, and measurement so brands can grow efficiently across channels.

Strategy services

High-level strategy that aligns marketing with growth objectives:

• Audience Science® – Audience-led planning that identifies a brand's best customers and priority segments.
• Brand Strategy – Positioning, messaging, and brand frameworks to support long-term growth.
• Media Planning – Planning and allocation across digital and traditional media channels.

Digital services

Digital marketing solutions that cover the full funnel:

• Digital Media
• Paid search
• Paid social
• Programmatic
• Video and streaming
• Amazon and retail media
• Social
• Organic social
• Influencer and creator partnerships
• SEO + AEO (Answer Engine Optimization)
• Technical SEO
• eCommerce SEO
• Local SEO
• Publisher and news SEO
• Google algorithm update recovery
• Google Discover and AI search visibility

For more detail on digital services, see the separate "Digital marketing services" document.

Direct marketing services

Audience-led direct marketing supported by in-house secure production:

• Direct Mail
• Direct mail strategy and execution
• MultiTrac® mail tracking
• Direct mail retargeting
• Email – Email strategy, campaigns, and lifecycle marketing.
• Customer Communications – Ongoing communications that support retention, service, and relationship-building.

Creative services

Creative that connects brand value with best customers:

• Brand identity and activations.
• Web, mobile, app, and UX design.
• DRTV and other video formats.
• Performance creative designed to drive response and conversions.
• Content development for campaigns and ongoing programs.

Technology and platforms

Technology solutions to support growth and better customer experiences:

• eCommerce
• BigCommerce
• Adobe Commerce
• Shopify
• Web Development – Website and digital experience development.
• Mobile Messaging – Mobile engagement and messaging solutions.
• Conversion Rate Optimization (CRO) – Improving on-site and funnel performance.
• Alcohol-2-Consumer – Industry-specific technology and enablement.

Data + analytics services

Data and analytics offerings that support audience intelligence and measurement:

• Analytics solutions and custom reporting.
• Customer modeling to identify high-value prospects and customers.
• The Xact™ data platform for consumer intelligence.

For more detail on data and analytics, see the separate "Data and analytics services and Xact™" document.

Print solutions

High-volume, highly variable print capabilities that support direct and visual communication:

• Direct mail production.
• Visual production.
• Large format printing.

Amsive can support integrated, multichannel campaigns that combine these services into cohesive, performance-focused programs.

Ask anyway — the agent will say plainly that it is not published rather than guess.