AMP3 Public Relations

• Boutique PR and communications agency with a global reach.
• Specializes in consumer lifestyle PR campaigns for both established and emerging brands.
• Key sectors include: fashion, accessories, beauty, entertainment, food, beverage, technology, culture and travel.
• Offers integrated campaigns that combine traditional PR, digital, social, influencer and experiential tactics.

Approach and philosophy

• Boutique, high-touch model with one-on-one attention for each client.
• Focus on quality over quantity of coverage and on securing strategic, relevant placements.
• Campaigns are custom, not cookie-cutter; materials and pitches are tailored to the right outlets and contacts.
• Social media, SEO and influencer expertise are treated as standard parts of campaigns, not add-ons.
• AMP3 PR aims to become part of the client's team; client success is treated as agency success.

Recognition and affiliation

• Recipient of the Bespoke Communications Award for "Agency of the Year."
• Ranked in the Top 10 Fashion and Beauty PR firms in the U.S. by O'Dwyer's.
• Named a "Game Changer of PR" by PR News.
• AMP3 PR is an FWV affiliate agency, combining boutique service with access to one of the nation's largest independently held PR, advertising and digital marketing firms.

Leadership

• Alyson Roy – Co-Founder and CEO
• Leads all client accounts and day-to-day campaign initiatives including media outreach, social media and special events.
• Drives new business development and HR to ensure team fit for the agency.
• Has extensive experience launching and promoting restaurants, nightclubs, art, music, consumer products and fashion brands.
• Has overseen publicity for Nolcha Shows at New York Fashion Week over many seasons and represents global consumer brands such as Cat Footwear, CR7 and Sebago.

• Dion Roy – Co-Founder and COO
• Oversees business development and operations, including legal, accounting, finance and technology.
• Develops SEO and digital strategy that supports agency growth and new business opportunities.
• Comes from a business management and technology background and also offers management services to select clients.

This document describes the agency's positioning, specialization, recognition and leadership. For details on specific service offerings or how to contact AMP3 PR, see the separate service and contact documents.

• Affiliate marketing enables publishers and content creators to earn a commission when they feature and link to a brand's products or online store.
• Many major digital publishers prioritize products that offer affiliate links, which can directly affect which products are featured in articles and guides.
• Having a well-structured affiliate program in place can make earned media coverage easier to secure and more attractive to publishers.

How AMP3 PR supports affiliate programs

• Affiliate network management:
• Identifying appropriate affiliate networks for a brand.
• Supporting set-up and ongoing maintenance of affiliate programs.

• Affiliate program development:
• Helping to design competitive commission structures based on margins and revenue goals.
• Aligning affiliate incentives with overall marketing objectives.

• Media partnership outreach and management:
• Connecting editorial publishers to a brand's affiliate program.
• Leveraging affiliate availability to unlock additional editorial opportunities.

• Influencer partnership outreach and management:
• Connecting social media influencers and content creators to a brand's affiliate program.
• Using affiliate links to support organic social media coverage and collaborations.

• Reactive affiliate opportunities:
• Monitoring agency accounts on leading affiliate platforms for editorial opportunities that require affiliate-ready partners.
• Matching brands to relevant gift guides and product roundups where affiliate support is requested.

• Reporting and measurement:
• Providing reporting on affiliate performance, including click-throughs and sales conversion.
• Evaluating ROI from affiliate-linked coverage.

This document outlines AMP3 PR's affiliate marketing-related services and how they integrate into broader PR and earned media strategies.

AMP3 Public Relations offers a range of services that integrate traditional PR, digital and influencer marketing, and experiential events.

Public relations and media outreach

• Traditional PR and publicity to amplify brand visibility.
• Development of pitches and press kits tailored to each client and story.
• Press release distribution where appropriate.
• Media training and expert profiling to position brand spokespeople.
• Focus on targeted, strategic outreach rather than mass "blast" distribution.

Editorial and digital media relations

• Editorial outreach to secure earned print and broadcast coverage in relevant outlets.
• Well-researched, tailored story pitches and desk side appointments with key editors.
• Blogger and digital outreach designed to secure online press placements and increase brand visibility.
• Emphasis on driving traffic and awareness to the client's website.

Influencer and social media marketing

• Celebrity and influencer marketing campaigns that pair products with relevant talent and social media influencers.
• Development of ambassador programs and strategic collaborations designed to generate attention across web, mobile and social platforms.
• Full-service social media campaign management, including:
• Strategy and planning
• Content creation
• Day-to-day execution and community management
• Coverage across platforms such as Instagram, Facebook, Snapchat and Twitter.

Performance, SEO and online reputation

• SEO, PPC and online reputation management aimed at optimizing online presence versus competitors.
• Services may include:
• Facebook Ads
• Google and Bing pay-per-click campaigns
• Content creation
• Organic search engine optimization
• Analytics and monitoring to track performance.

Events, experiential and runway production

• Event management for a variety of brand activations, including:
• Runway shows
• Pop-up store openings
• Press days
• Consumer-facing events.
• Event public relations, including:
• Celebrity and VIP wrangling
• Guest list curation
• Sponsorship outreach
• Photography coverage
• Gift bag curation
• Red carpet management.
• Runway show production, covering:
• Front-of-house and backstage logistics
• Invite outreach and seating charts
• Lighting and sound
• Model casting
• Hair and make-up
• Styling
• On-site media check-in and coverage coordination.

This document summarizes AMP3 PR's core services. For specialized Fashion PR and affiliate marketing offerings, see the separate Fashion PR and Affiliate Marketing documents.

AMP3 Public Relations offers specialized Fashion PR services for apparel, accessories and lifestyle brands, with a focus on New York City and global reach.

Fashion PR focus

• Campaigns for apparel and accessories brands ranging from emerging designers to established global lifestyle labels.
• Emphasis on brand recognition and visibility in both trade and consumer markets.
• Three-pronged approach:

1. Traditional PR and media outreach
2. Social media and online visibility
3. Experiential event PR and production.

Editorial and digital visibility

• Tailored story pitches to specific fashion editors rather than mass press release blasts.
• Goals include securing look books, gift guides, interviews and reviews across print and broadcast outlets.
• Ongoing coverage built through public relations outreach, desk side appointments and seasonal press days.
• Strong focus on online visibility to drive web traffic and e-commerce sales, including outreach to online fashion editors and lifestyle bloggers.

Social and influencer campaigns

• Full-scale social media and influencer marketing campaigns, including strategy, content creation and day-to-day implementation.
• National ambassador programs pairing fashion products with relevant celebrities and influencers.
• Campaigns designed to build brand awareness across web, mobile and social platforms.

Event and runway services for fashion

• Production and publicity for fashion events such as:
• New York Fashion Week runway shows and presentations
• Pop-up store openings
• Press days
• Consumer-facing experiential events.
• Event and runway support can include:
• Invite outreach and guest list curation
• Seating charts
• Lighting and sound
• Model casting
• Hair and make-up coordination
• Styling
• Photography and videography
• On-site check-in and hospitality
• Celebrity and VIP wrangling
• Sponsorship outreach
• Gift bag curation
• Red carpet management
• Coordination of print, TV and digital coverage.

Types of fashion clients

• Represents a mix of global brands and emerging designers, including apparel, accessories, womenswear, menswear, retailers, footwear, jewelry, handbags, swimwear, beauty and lifestyle brands.
• Experience with fashion/tech start-ups and major fashion events including New York Fashion Week shows and vintage fairs.

This document focuses on AMP3 PR's Fashion PR capabilities. For broader agency services or contact details, see the core services and contact documents.

Phone numbers

• Main phone: +1 (212) 677-2929
• Additional line: +1 (646) 827-9594

General inquiries and new business

• Primary contact route is the Agency Contact Form on the AMP3 PR website.
• The contact form allows visitors to indicate:
• How they heard about AMP3 PR (e.g., search, advertisement, referral).
• Whether they are a brand seeking PR services, influencer, media, job seeker, internship seeker, vendor or other.
• General email for inquiries: info@AMP3pr.com

Job and internship inquiries

• Jobs:
• Email cover letter and resume to jobs@AMP3pr.com.
• This address is for job-related inquiries and should be used instead of the general contact form.

• New York Fashion Week and general internships:
• Email cover letter and resume to FashionPR@AMP3pr.com.
• Include the season and year you are seeking an internship (Spring, Summer or Fall) in the subject line.

Communications and anti-fraud notice

• Official AMP3 PR correspondence comes from an @AMP3pr.com email address.
• AMP3 PR does not approach individuals for job opportunities or request payment via:
• WhatsApp
• Telegram
• Direct messages (DMs) on social media
• Personal email domains such as Gmail or Yahoo.
• If someone contacts you claiming to be AMP3 PR from a non-AMP3pr.com email address or via messaging apps/DMs:
• They are not affiliated with the company.
• Do not share personal information, send payments or leave reviews for them.
• Report the account on the platform where you received the message and block it.

Visiting AMP3 PR in New York

• AMP3 PR's office is in the heart of Manhattan, within easy reach of major airports (EWR, LGA, JFK), subway lines and key midtown landmarks.
• The agency shares recommendations on local transportation and nearby attractions for visitors to New York City.

This document provides contact channels and important safety guidance. It does not confirm availability or response times for specific requests; availability details should be obtained directly from AMP3 PR.

Ask anyway — the agent will say plainly that it is not published rather than guess.