Alula

Alula is a security technology manufacturer based in St. Paul, Minnesota. Its own words: it provides "differentiated security, automation and smart property solutions that help professional alarm dealers and integrators grow their business more profitably." Alula does not sell direct to consumers. Its homeowner page states that its award winning products and services are "available only through professional alarm dealers and integrators," so a homeowner or business owner who wants an Alula system contacts a local Alula dealer rather than Alula itself. The site describes an "End-to-end platform for professional security dealers and integrators," built for both residential and commercial applications, with hardwired and wireless options, IP-based communications complemented by 5G-ready cellular technology, and solutions designed for new installs, upgrades and takeovers. Alula builds both the hardware and the software: security panels, universal communicators, cameras, keypads and touchscreens, intrusion, life safety and environmental sensors, translators and extenders, plus the Alula Security App for end users and the AlulaConnect Dealer Portal for dealers. The company describes the app as mobile control of the entire smart home covering security, automation and cameras, and the dealer portal as the central place for managing, updating and viewing account usage of Alula systems and devices. Alula publishes no prices, no cost or rate card, and no fees for any product or service anywhere on its public site, and it does not publish a quote or estimate tool. The main contact phone listed is 1-888-88-ALULA. The company address is 428 Minnesota Street, Suite 300, St. Paul, MN 55101.

Lists Sim as a location. Names Sim as a service area. Areas beyond these are not published.

Alula answers this directly in its homeowner FAQ: "Alula products are only available through professional security dealers. Contact your local Alula dealer to learn more about our products and services." There is no way to buy an Alula system from Alula, and the company states its position on self-install plainly: "our products are professionally built, professionally installed and professionally monitored." To find a provider, the Find an Alula Dealer page offers a search tool where a person uses their current location or a zip code to search for the nearest dealer or distributor, with filters for dealer type and distance range. The page adds that if no dealer is found in your area and you would still like to get an Alula system from a regional dealer, you can contact Alula through the form on that page; it says someone from the team will make contact within 2 business days. Homeowners with an existing system are told to contact their local dealer with questions, and to use the find a dealer tool or the contact form if they are unsure who their dealer is. Alula publishes no prices, no pricing page, no cost estimate, no monthly monitoring rates and no fees; price, quote and installation cost come from the dealer, not from Alula. The site notes that Alula cameras can be used on their own without the other components. Areas served are not published as a list; coverage depends on the dealer network searchable by address or zip code.

Alula's contact page lists Customer Support as open Monday through Friday, 7:00 a.m. to 8:00 p.m. CST, reachable by phone at 1-888-882-5852. The general phone number in the site footer is 1-888-88-ALULA. The company location and address is the St. Paul Office at 428 Minnesota Street, Suite 300, St. Paul, MN 55101, in the Minneapolis-Saint Paul metro area of Minnesota. The contact page carries a support request form that first asks the sender to identify themselves as a Central Station, Dealer, Distributor, or End User/Homeowner, then collects name, email, phone, company and country. The page directs homeowners elsewhere: if you need help finding a dealer, or you currently have an Alula system and need assistance contacting your dealer, it points to the homeowner resource page and its help form. Dealers who are not sure who their sales representative is are pointed to a Find Your Salesperson tool. Alula does not publish an online appointment or booking calendar, and there is no self-service scheduling page; contact runs through the phone number, the web forms, or a dealer's own sales representative. No walk-in or office visiting hours are published beyond the customer support hours above, and no prices, rates or quote figures are published on the contact page. Alula also links a Request a Demo path for dealers and integrators interested in its communicator and takeover products.

The Alula product line published on the site covers several categories of professional security hardware and the software services around it. Panels: Connect-XiP, Connect-FLX and Connect+, which the site calls "the most versatile and fastest wireless security system to install in the industry." Communicators: BAT-Connect, BAT-Mini, BAT-Fire and Connect-XT, described as multi-path communicators that leverage IP and 5G cellular technology to help dealers "steer clear of the next cellular sunset." Cameras: video doorbell cameras, outdoor bullet cameras and an indoor 360 camera, described as wireless cameras that give home and small business owners an inside and outside view of their property. System controls: the Slimline Touchpad PRO, a 7-inch touchscreen, and an LED keypad. Sensors: intrusion, sirens, outdoor, life safety and environmental sensors, described as having industry-leading range, including entry, motion, tilt, glass break and water sensors and smoke and carbon monoxide detectors. Translators and extenders are offered in hardwired and wireless options. On the software side, Alula publishes the Alula Security App and the AlulaConnect Dealer Portal, which includes remote system diagnostics, dynamic app configuration and system usage reports. Z-Wave automation for lights, locks and thermostats is supported. These services are sold through dealers, so Alula does not publish a price, cost, rate or quote for any individual product; a dealer supplies pricing and an estimate. Product manuals, install guides, installation guides, a knowledge base, webinars and video guides are published in the Alula resource and training sections.

Alula runs a dealer and partner program for professional security companies. Its Pro Sign Up page states that "Becoming an Alula Pro makes security simple, by saving partners time and money on a modern security platform to fit any installation need," and that Alula provides turn-key marketing materials, a partner-branded app for customers, and a dedicated portal for remote panel configuration. The published benefits of becoming a Pro are turnkey marketing materials and customer support, the dealer's own brand on the app and portal, a simple to use dealer portal for remote panel configuration, flexible hardware solutions to fit any installation need, and in-depth webinars and training. Registration runs through a "Register as a dealer today" link on that page rather than an instant online signup, and Alula does not publish dealer program pricing, purchase minimums, fees, wholesale rates, contract terms or a cost to join; a prospective dealer contacts Alula or a salesperson to get those and a quote. Supporting services for existing dealers include the AlulaConnect Dealer Portal for managing, updating and viewing account usage of systems and devices, Alula Billing, the Alula Partner Resource Center, a Find Your Salesperson tool, and a resource library with marketing videos, product images, brandable content, and customer-facing flyers, brochures and quick start guides covering the touchpad, cameras, doorbell camera, sensors, thermostats, the app and the Connect+ system. Training resources published include installation guides, a knowledge base, webinars and video guides.

Connect-XiP is Alula's hybrid alarm panel, described on its product page as supporting up to 96 wired or wireless zones, 100 users and 8 partitions to cover both residential and commercial installation needs. It offers dual path communications with native Multi-Carrier SIM cellular and Wi-Fi or Ethernet, and supports two wireless sensor frequencies for maximum flexibility and takeover applications. Power distribution is unique and programmable with up to 5 Amps from up to 3 outputs. The published feature list includes Multi-Carrier SIM 5G cellular, Ethernet and WiFi, a multi-frequency wireless sensor transceiver, any combination of up to 96 wired or wireless zones with 10 onboard, 2-wire and 4-wire smoke loop support, two programmable open collector outputs, support for Z-Wave automation, and operation with the Alula Security Mobile App and the Alula Video Platform. The page states the panel is "Certified to UL and ULC 1023, 985, 2610 standards." The Connect-Touchpad accessory supports up to 8 touchpads over Wi-Fi or a bus connection in a low profile, flat mount design. Expansion modules published are an 8-zone input module with auto-EOL resistor detection and a 4-zone Form C relay output module. Listed future updates include a wireless sensor RF receiver for remote mounting, a 2-input, 4-output door and gate controller with Wiegand card reader input, and a V-Plex addressable sensor loop; the page notes that specific features and future updates are subject to change. Data sheets and installation guides are downloadable. No price, cost or dealer rates are published for the panel.