# AdAction > Official AdAction business agent. AdAction is a performance-focused mobile marketing partner that helps apps and brands grow by acquiring, engaging, and… ## Ask it a question AdAction answers for itself at https://api.hailera.com/mcp/adaction. A client that speaks MCP can connect to that address; the tool is ask_adaction and the protocol is 2026-07-28. Where this file and the agent disagree, the agent is current. ## What AdAction does Overview AdAction is a performance-focused mobile marketing partner that helps apps and brands acquire, engage, and retain high-intent users through value exchange media. Core focus - Value Exchange Media infrastructure that connects acquisition, loyalty, and monetization. - Solutions that run inside trusted mobile apps and digital platforms. - End-to-end growth across acquisition, engagement, retention, and incremental revenue. Who AdAction works with - Mobile apps and digital brands that want measurable user growth. - Teams focused on user acquisition (UA), engagement, loyalty, and monetization. - Verticals including lifestyle, fintech, loyalty and rewards, gaming, mobile banking, and quick-service restaurants, based on AdAction case studies. Key outcomes AdAction focuses on - High-intent installs and registrations. - Increased in-app engagement and post-install actions. - Stronger retention and loyalty. - Incremental revenue generated from user engagement. Source: https://www.adaction.com ## Where AdAction works Lists Mobile as a location. Areas beyond these are not published. ## How AdAction works with clients AdAction follows a structured process to design, launch, and scale performance-based campaigns. 1. Goal alignment - Clarify the outcomes the brand wants to achieve, such as acquisition, engagement, monetization, or retention. - Define clear KPIs (for example installs, registrations, purchases, or in-app actions) that campaigns are built around. 2. Solution blueprint - Design a customized plan using AdAction's Value Exchange Media infrastructure. - Map how users will discover and interact with experiences inside the brand or partner environment. - Determine targeting, creative approach, and value exchange mechanics. 3. Launch and optimization - Deploy campaigns across AdAction's network and partner inventory. - Monitor performance across the full funnel, from initial engagement to downstream events. - Optimize placements, bids, and targeting to improve efficiency and user value over time. 4. Scaling predictable growth - Expand investment into channels, placements, and audiences that show strong performance. - Support ongoing growth with transparency into performance metrics and user quality. - Maintain focus on predictable, measurable outcomes instead of one-off spikes. Source: https://www.adaction.com ## Hours and contact How to get in touch - Visit the contact page at https://www.adaction.com/contact to reach the AdAction team. - Use the form on that page to request more information about user acquisition, loyalty, monetization, or value exchange media solutions. Typical next steps When a brand reaches out, AdAction typically: - Discusses business goals around acquisition, engagement, loyalty, or revenue. - Identifies which solutions and campaign models may be a fit. - Outlines next steps for exploring a potential partnership. For details not covered in these documents — such as pricing, specific timelines, contractual terms, or availability of particular campaign types — prospective partners should contact AdAction directly through the website. Source: https://www.adaction.com ## Engagement, loyalty, and monetization solutions AdAction helps apps turn engagement into loyalty and revenue using value exchange experiences. Engagement and monetization - Plug-and-play experiences that allow users to earn rewards by engaging with gaming and non-gaming offers. - Rewarded experiences integrated within apps, turning everyday activity into monetization opportunities. - Designed to boost in-app actions, session depth, and repeat usage. Loyalty and retention - Reward structures that encourage users to complete high-value actions. - Programs that strengthen loyalty and retention by offering meaningful incentives. - Focus on increasing incremental revenue from existing users, not just new acquisitions. Where experiences run - Native, embedded placements inside trusted apps and platforms. - Engagement occurs inside partner environments so brands can reach users where they already spend time, while platforms keep ownership of their customer relationships. Source: https://www.adaction.com ## User acquisition solutions AdAction runs performance-based user acquisition campaigns for mobile apps and digital brands. High-intent acquisition - Connects apps with users who actively choose to engage with offers. - Focuses on quality over volume, aiming for users who continue to engage after install. - Uses owned and operated media and partner inventory to reach motivated audiences. Performance-based models Campaigns are structured around performance-focused commercial models, such as: - Cost per install (CPI). - Cost per acquisition (CPA). - Cost per engagement (CPE). Advertisers pay for measurable outcomes like installs, registrations, purchases, or other in-app actions defined for the campaign. Global reach - Ability to reach users in over 120 countries through a single platform, as referenced in AdAction case studies. - Supports both large-scale global launches and more targeted growth initiatives. Optimization and measurement - Continuous optimization based on campaign KPIs and downstream performance. - Measurement focused on metrics such as return on ad spend (ROAS), retention, and post-install engagement where available. Source: https://www.adaction.com ## What AdAction has not published yet These are things people ask AdAction that its published information does not yet cover. - prices - availability - specific campaign performance guarantees - contract terms or legal commitments - exact implementation timelines - data privacy or compliance guarantees Ask anyway — the agent will say plainly that it is not published rather than guess. ## Where this comes from https://www.adaction.com