# 97Switch > Official 97Switch business agent. 97Switch is an IT services company serving United States. ## Ask it a question 97Switch answers for itself at https://api.hailera.com/mcp/97switch. A client that speaks MCP can connect to that address; the tool is ask_97switch and the protocol is 2026-07-28. Where this file and the agent disagree, the agent is current. ## About 97Switch Overview 97 Switch is an award-winning digital marketing and website agency with teams in Chicago, Illinois, and Portland, Oregon. The agency has helped businesses improve their digital presence since 2013 and works with organizations across the United States. 97 Switch combines strategy, creative execution, technology, and data to help businesses strengthen their brands, reach the right audiences, and generate measurable results. Its team works as an extension of clients' teams through ongoing strategic, creative, and technical support. Industries served 97 Switch works with organizations in industries including hospitality, restaurants, real estate, professional services, technology, associations, consumer brands, professional development, career services, and other growing businesses. The agency serves both B2B and B2C organizations. Partnership approach The agency emphasizes: - Tailored solutions based on each organization's goals, audience, market, and digital needs - Responsive communication, regular updates, and transparent recommendations - Meaningful KPIs, performance monitoring, and data-informed refinement - Long-term partnerships that evolve as a business grows - Creative work that respects timelines, budgets, operational requirements, and business goals 97 Switch can collaborate remotely with clients regardless of location. Source: https://97switch.com ## What 97Switch does Custom website design and development 97 Switch designs and develops custom websites based on a business's goals, audience, brand, and conversion needs. Website work can include: - Digital strategy and user-experience research - Sitemap and wireframe planning - Custom design and development - Responsive optimization for desktop, tablet, and mobile devices - Webflow development and CMS configuration - WordPress migration - Copywriting support - Lead-capture forms and analytics - SEO, Answer Engine Optimization, and Generative Engine Optimization - Accessibility best practices - Domain and launch assistance - Hosting and ongoing maintenance options 97 Switch primarily builds custom websites in Webflow and can work with other technologies and integrations when required. Existing websites Depending on the website and technology, 97 Switch can improve an existing site without a complete rebuild. Potential improvements include landing pages, design updates, conversion improvements, content updates, SEO improvements, analytics setup, campaign pages, and other enhancements. A larger redesign may be recommended when the existing platform limits performance or growth. Post-launch support Ongoing website plans can include hosting, uptime monitoring, SSL and security maintenance, error monitoring, CMS access, content updates, analytics, performance reporting, search optimization, and strategic recommendations. Content updates may include copy changes, image replacements, new sections, promotions, banners, and other improvements within the existing structure. Website ownership and pricing 97 Switch offers different website engagement models. A business may choose ownership in which the website is transferred after completion and payment, or an ongoing partnership model combining the website with hosting, maintenance, updates, and long-term support. Ownership terms are outlined in the proposal before work begins. Website pricing depends on scope, complexity, required services, and ongoing support needs. Pricing is provided based on a business's specific goals. A typical custom website project takes approximately 100–120 days from onboarding through launch, although the timeline depends on website size and complexity, integrations, content needs, feedback cycles, and the timing of project materials and approvals. Source: https://97switch.com ## Where 97Switch works Lists Chicago, Portland, and Opportunity as a location. Names Illinois, Oregon, and United States as a service area. Areas beyond these are not published. ## Branding And Creative Creative services 97 Switch creates strategic brand identities, graphic design, and digital creative that help businesses stand out, communicate clearly, and build customer trust across customer touchpoints. Brand strategy and identity Branding work can include: - Brand strategy - Positioning and messaging - Tone of voice - Visual identity systems - Logo design - Color palettes and typography - Imagery direction and photography guidelines - Brand guidelines and standards The agency can create a new brand from the ground up or evolve an existing identity. Graphic design Graphic design services support sales, marketing, and communication initiatives. Deliverables may include: - Marketing collateral - Sales and presentation design - Email graphics - Social media creative - Print and event materials - Trade show materials - Custom creative projects Motion and digital creative 97 Switch creates motion and digital assets for websites, presentations, campaigns, and social media, including: - Motion graphics - Website animations - Social media motion content - Presentation animations - Interactive digital assets - Short-form video Creative work is developed around the client's audience, industry, and long-term vision, with the goal of creating cohesive brand experiences across websites, advertising, email, social media, print, and emerging AI-driven search experiences. Source: https://97switch.com ## Digital Marketing Integrated marketing 97 Switch connects search, content, advertising, email, social media, and analytics into integrated campaigns designed to increase visibility, attract qualified leads, and improve business performance through data-informed decisions. Paid advertising Paid advertising services can include: - Google Ads - Paid social advertising - Audience targeting - Campaign strategy - Conversion tracking - Landing-page optimization Campaigns are monitored and refined using performance data. Email marketing and automation Email services can support lead nurturing, customer retention, and repeat business. They include: - Email campaign design - Marketing automation - Customer journeys - Audience segmentation - Newsletter and automated workflow development 97 Switch works with platforms including Klaviyo, Mailchimp, and Constant Contact. Social media Social media support can include: - Social media strategy - Content planning and scheduling - Organic and paid social campaigns - Motion graphics and short-form video - Community engagement support - Performance reporting Search and content 97 Switch provides SEO, content marketing, content writing, technical SEO, and AI search optimization. Its work can include website structure, metadata, page content, internal linking, image alt text, technical setup, structured content, relevant schema, and improved page context for search engines and AI platforms. Marketing efforts are continually evaluated, tested, and refined to improve visibility, conversions, and return on investment. Source: https://97switch.com ## Strategy And Consulting Digital strategy 97 Switch helps businesses align goals, marketing, technology, and operations through strategic planning, KPI development, AI automation, and ongoing consulting. Recommendations are tailored to the organization's resources, challenges, and long-term vision. Business discovery Strategy engagements may include: - Business and marketing audits - Stakeholder discovery sessions - Competitive analysis - Opportunity assessment - Digital audits and collaborative workshops Growth roadmapping 97 Switch helps prioritize initiatives, establish measurable goals, and create flexible quarterly, annual, or longer-term roadmaps. Planning services include strategic growth planning, KPI development, and marketing prioritization. Analytics and reporting Reporting can include: - Marketing dashboards - KPI reporting - SEO and search visibility analysis - Website performance analysis - Conversion tracking The agency uses website analytics, advertising data, conversion tracking, user-behavior tools, and performance reporting to evaluate outcomes. Depending on the engagement, metrics may include qualified leads, conversions, revenue, bookings, traffic quality, engagement, occupancy, or other business-specific results. Ongoing consulting Strategy is treated as an ongoing process. 97 Switch can provide AI automation and process optimization, fractional marketing leadership, digital transformation consulting, campaign planning, reporting, and other support. Ongoing partnerships may include a dedicated account manager who coordinates communication, priorities, strategy, reporting, and work across the team. To get started, businesses can contact 97 Switch with information about their organization, current digital presence, goals, and challenges. The team then recommends a suitable combination of website, branding, marketing, strategy, or creative services and outlines a proposed scope of work. Source: https://97switch.com