97Switch

97 Switch combines strategy, creative execution, technology, and data to help businesses strengthen their brands, reach the right audiences, and generate measurable results. Its team works as an extension of clients' teams through ongoing strategic, creative, and technical support.

Industries served

97 Switch works with organizations in industries including hospitality, restaurants, real estate, professional services, technology, associations, consumer brands, professional development, career services, and other growing businesses. The agency serves both B2B and B2C organizations.

Partnership approach

The agency emphasizes:

• Tailored solutions based on each organization's goals, audience, market, and digital needs
• Responsive communication, regular updates, and transparent recommendations
• Meaningful KPIs, performance monitoring, and data-informed refinement
• Long-term partnerships that evolve as a business grows
• Creative work that respects timelines, budgets, operational requirements, and business goals

97 Switch can collaborate remotely with clients regardless of location.

• Digital strategy and user-experience research
• Sitemap and wireframe planning
• Custom design and development
• Responsive optimization for desktop, tablet, and mobile devices
• Webflow development and CMS configuration
• WordPress migration
• Copywriting support
• Lead-capture forms and analytics
• SEO, Answer Engine Optimization, and Generative Engine Optimization
• Accessibility best practices
• Domain and launch assistance
• Hosting and ongoing maintenance options

97 Switch primarily builds custom websites in Webflow and can work with other technologies and integrations when required.

Existing websites

Depending on the website and technology, 97 Switch can improve an existing site without a complete rebuild. Potential improvements include landing pages, design updates, conversion improvements, content updates, SEO improvements, analytics setup, campaign pages, and other enhancements. A larger redesign may be recommended when the existing platform limits performance or growth.

Post-launch support

Ongoing website plans can include hosting, uptime monitoring, SSL and security maintenance, error monitoring, CMS access, content updates, analytics, performance reporting, search optimization, and strategic recommendations. Content updates may include copy changes, image replacements, new sections, promotions, banners, and other improvements within the existing structure.

Website ownership and pricing

97 Switch offers different website engagement models. A business may choose ownership in which the website is transferred after completion and payment, or an ongoing partnership model combining the website with hosting, maintenance, updates, and long-term support. Ownership terms are outlined in the proposal before work begins.

Website pricing depends on scope, complexity, required services, and ongoing support needs. Pricing is provided based on a business's specific goals.

A typical custom website project takes approximately 100–120 days from onboarding through launch, although the timeline depends on website size and complexity, integrations, content needs, feedback cycles, and the timing of project materials and approvals.

Brand strategy and identity

Branding work can include:

• Brand strategy
• Positioning and messaging
• Tone of voice
• Visual identity systems
• Logo design
• Color palettes and typography
• Imagery direction and photography guidelines
• Brand guidelines and standards

The agency can create a new brand from the ground up or evolve an existing identity.

Graphic design

Graphic design services support sales, marketing, and communication initiatives. Deliverables may include:

• Marketing collateral
• Sales and presentation design
• Email graphics
• Social media creative
• Print and event materials
• Trade show materials
• Custom creative projects

Motion and digital creative

97 Switch creates motion and digital assets for websites, presentations, campaigns, and social media, including:

• Motion graphics
• Website animations
• Social media motion content
• Presentation animations
• Interactive digital assets
• Short-form video

Creative work is developed around the client's audience, industry, and long-term vision, with the goal of creating cohesive brand experiences across websites, advertising, email, social media, print, and emerging AI-driven search experiences.

Paid advertising

Paid advertising services can include:

• Google Ads
• Paid social advertising
• Audience targeting
• Campaign strategy
• Conversion tracking
• Landing-page optimization

Campaigns are monitored and refined using performance data.

Email marketing and automation

Email services can support lead nurturing, customer retention, and repeat business. They include:

• Email campaign design
• Marketing automation
• Customer journeys
• Audience segmentation
• Newsletter and automated workflow development

97 Switch works with platforms including Klaviyo, Mailchimp, and Constant Contact.

Social media

Social media support can include:

• Social media strategy
• Content planning and scheduling
• Organic and paid social campaigns
• Motion graphics and short-form video
• Community engagement support
• Performance reporting

Search and content

97 Switch provides SEO, content marketing, content writing, technical SEO, and AI search optimization. Its work can include website structure, metadata, page content, internal linking, image alt text, technical setup, structured content, relevant schema, and improved page context for search engines and AI platforms.

Marketing efforts are continually evaluated, tested, and refined to improve visibility, conversions, and return on investment.

Business discovery

Strategy engagements may include:

• Business and marketing audits
• Stakeholder discovery sessions
• Competitive analysis
• Opportunity assessment
• Digital audits and collaborative workshops

Growth roadmapping

97 Switch helps prioritize initiatives, establish measurable goals, and create flexible quarterly, annual, or longer-term roadmaps. Planning services include strategic growth planning, KPI development, and marketing prioritization.

Analytics and reporting

Reporting can include:

• Marketing dashboards
• KPI reporting
• SEO and search visibility analysis
• Website performance analysis
• Conversion tracking

The agency uses website analytics, advertising data, conversion tracking, user-behavior tools, and performance reporting to evaluate outcomes. Depending on the engagement, metrics may include qualified leads, conversions, revenue, bookings, traffic quality, engagement, occupancy, or other business-specific results.

Ongoing consulting

Strategy is treated as an ongoing process. 97 Switch can provide AI automation and process optimization, fractional marketing leadership, digital transformation consulting, campaign planning, reporting, and other support. Ongoing partnerships may include a dedicated account manager who coordinates communication, priorities, strategy, reporting, and work across the team.

To get started, businesses can contact 97 Switch with information about their organization, current digital presence, goals, and challenges. The team then recommends a suitable combination of website, branding, marketing, strategy, or creative services and outlines a proposed scope of work.